Legal Marketing Archives - Page 6 of 9 - The BTI Consulting Group

The Day My Sales Call Went Horribly Wrong

I stood there, staring, watching a business development train wreck happen before my own eyes — I couldn’t stop it. A rock star high-tech company wanted help with its strategy. They enjoyed a meteoric rise from start-up to multi-hundred-million-dollar company. They wanted help mapping out their next moves. We plotted,…

Michael RynowecerNovember 2, 2022

The Mad Clientist

Clients Name 55 Law Firms Moving Upmarket in Litigation: Poised for the New Types of Matters

Every law firm wants juicy complex litigation. Right now — this includes a whole smattering of new types of litigation. COVID-19 matters are becoming a memory and the new types of matters are gaining a strong head of steam. Clients want law firms ahead of this curve — and this…

Michael RynowecerOctober 26, 2022

The Mad Clientist

Fried Frank Sparks the Great Legal Marketing Validation

We are witnessing the start of the “great legal marketing validation”. Legal marketers are feeling stronger as suddenly they are the talk of the town. All it took was Fried Frank to grab up 6 marketers from Cooley. Now law firms are realizing how important marketing is — and will…

Michael RynowecerOctober 19, 2022

The Mad Clientist

8 Reads for Your Summer Book List

At some point in the summer, it’s time to sit down with a good book. You may have started last July 4th weekend or this week. Maybe you are planning ahead. I share the following 8 recommendations for the summer and beyond: Breath: The New Science of a Lost Art…

BTIConsultingJuly 7, 2021

The Mad Clientist

Only 17% of Associates Love New Salaries – Others Not So Much

Law firms are throwing money at associates in the hopes it eases the pain and makes them happy. More importantly, it will make them want to stay and deal with the soaring workload. But, compensation is only number 3 on the list of things associates really want in their law…

Michael RynowecerJune 30, 2021

The Mad Clientist

Some Mind-Boggling Statistics About Clients’ Daily Lives – and All Impact You

Trying to stand out in a crowd, or at least vying to get your client’s attention? Here are some stats about the activities in your client’s daily life against which you compete: The typical corporate counsel: Talks to 26 different partners a month — almost one a day. Sees only 4 of these partner calls adding new value —…

Michael RynowecerJune 23, 2021

The Mad Clientist

The 5 Ways Clients Measure Law Firm Performance Now

Clients still measure their law firms' performance. Workloads are surging and workforces are heading back. And corporate counsel are looking at how their law firms are delivering for them more closely than ever. The newest phase of the next normal only heightened your client’s need to measure performance. Corporate counsel…

Michael RynowecerJune 16, 2021

The Mad Clientist

The Big 4 Face One Big Client Driven Hurdle — and It May Have Just Been Solved

Client attitudes towards using the Big 4 for legal services are undergoing a sea change. Our latest research reveals 29.6% of top legal decision makers are open to hiring Big 4 lawyers and law firms. This is up from less than 5% just 5 years ago. You can’t develop a…

Michael RynowecerJune 2, 2021

The Mad Clientist

The 475 Attorneys Clients Single Out as the BTI Client Service All-Stars 2020 – By Name

Only 475 attorneys meet the ultimate test. Clients tell us there is no higher honor. Top legal decision makers single out these rare attorneys as delivering the best client service among all others — by name. Again, not just good, but better than all others. Clients are free to select…

BTIConsultingDecember 9, 2020

The Mad Clientist

15 Industries to get Increased Legal Spend in 2021

Large and small clients will spend more on outside counsel in 2021. Look for a net increase of 5.8% over 2020. Some industries will be increasing legal spending far more than others. And the spending spree may last longer than you think. Let’s start with the industries increasing the most:…

BTIConsultingNovember 18, 2020