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Law Firms

The Mad Clientist

Half of CMOs on Road to Burnout

In some ways it’s a CMO’s dream—demand exceeds marketing supply. CMOs face a record level of RFPs and now carefully orchestrate between 50 and 500 directory submissions or more—all coming due at the same time. This alone can absorb major capacity—before adding in all the daily tasks of running the…
Michael Rynowecer
April 5, 2017
The Mad Clientist

Only 20% of CMOs Trusted Advisors

Advisors bring deep knowledge and insight. Trust means you are relied on. Only 20% of CMOs feel like they are both. The bulk of law firm marketing leaders believe they are supported, respected, and well thought of—but—they have not yet gained the coveted trust.*CMOs who believe they are relied on…
Michael Rynowecer
March 15, 2017
The Mad Clientist

Getting the Lucrative Work Before it Goes to RFP

Bet-the-Company and complex matters are permeating the marketplace, and clients aren't inclined to go out to RFP. The Mad Clientist walks you through exactly how firms get access to this work.You can view the video below, or on YouTube directly here: https://youtu.be/m7QXDZQueG4 You can also find more details on the client…
Michael Rynowecer
March 6, 2017
The Mad Clientist

The First $100 Million Client

$70 to $80 million clients are no longer the study of cryptozoologists. These relationships are real, tangible, verified, and highly prized. And, the $100 million client is within sight*. To be clear, these gargantuan relationships are rare—with somewhere around 30 clients globally spending $70 million or more with a single…
Michael Rynowecer
March 1, 2017
The Mad Clientist

Client Development: The Key to Dramatic Growth

This week The Mad Clientist discusses building your budget by separating out client-specific activities vs. broader initiatives to dramatically increase growth.You can view the video below, or on YouTube directly here: https://youtu.be/wTIabDMcO9Q We’ll be releasing videos here on The Mad Clientist blog every Tuesday. Subscribe today (in the box at the…
Michael Rynowecer
February 20, 2017