Law Firms Archives - Page 30 of 46 - The BTI Consulting Group

Top 7 Client Innovation and Technology Needs

Two viewpoints dominate innovation—clients and law firms. The gap between the 2 is large. Clients say only half of all law firms are showing any sign of innovation. The law firms who are among the first to close this gap will win the innovation race, or at least take the…

Michael RynowecerSeptember 12, 2018

The Mad Clientist

The 52 Law Firms Clients Single Out as Best at Innovation

Who knew. Law firms are innovative. Well, at least half of them are, according to top legal decision makers. Clients point to 338 law firms who bring a meaningful innovation or use of technology. But, most firms bring only select aspects of client needs and priorities. These firms are on…

Michael RynowecerSeptember 5, 2018

The Mad Clientist

9 Reasons Practices Thrive While Others Struggle

Law firm performance is lumpy.A small number of practice groups thrive in up, down, and even hostile markets—while others dwindle in the best of conditions. You can see this within a law firm or across a spectrum of different law firms. Thriving practices use strategies and tactics the others don’t.…

Michael RynowecerAugust 29, 2018

The Mad Clientist

New York Firm to Merge with a Magic Circle Firm?

A Brief Lesson in Modern History—How Lateral Rules Were RewrittenEveryone knew you couldn’t pull laterals out of the big NY firms—until Kirkland, Paul, Weiss, and a few others did. Quinn grabbed partners out of Skadden who have now been plucked out of Quinn by Dechert. The new rules are: every…

Michael RynowecerAugust 15, 2018

The Mad Clientist

Where Law Firms Think They’re Great, and Where They Ain’t

The B players outperform the A players.They are hungrier, want to make change and are ready to fight city hall (aka management), if need be. These law firm marketing leaders are focused on blocking and tackling issues such as: client service, client feedback, basic business development skills, client teams, and…

Michael RynowecerJune 20, 2018

The Mad Clientist

5 New Trends Point to Big Changes

The ink isn’t quite dry yet on our most current research. But, we see clear signs of subtle change with big impacts. We just finished in-depth interviews with more than 300 top legal decision makers—here is what we are learning:Complex Work is Morphing into Bet-The-Company Work Mid MatterMatters starting out…

Michael RynowecerMay 30, 2018

The Mad Clientist

Best of the Best in 5 Branding Factors and 14 Law Firms Boosting Their Already Strong Brand

Only 1 strategy drives a better brand—making a better direct and indirect client experience in the 9 factors driving brand. This means leveraging strength and intentional branding while minimizing unintentional acts of branding.Once law firms reach the BTI Brand Elite 28—it becomes exponentially harder to improve your brand. But 14…

Michael RynowecerMay 23, 2018

The Mad Clientist

Clients See a Few Law Firms Become Premium Worthy

Clients pay you more when you bring more. They pay you premiums when you bring insight others don’t. Clients face more complex work and a greater quantity of it—making insights all the more valuable.Clients single out 3 more law firms able to bring this premium insight—increasing the number of premium-worthy…

Michael RynowecerMay 23, 2018

The Mad Clientist

More Bet-the-Company Work but Fewer Bet-the-Company Law Firms

Top legal decision makers report they have more bet-the-company work than ever, but the number of firms clients think can handle the pinnacle of all matters shrank by 11%. Client demand and expectations for this high-risk work are going up faster than supply—good news for those firms who can brand…

Michael RynowecerMay 22, 2018

The Mad Clientist

Clients See More Law Firms Ready to Lead the Industry

Clients want to work with the firm who will be around to lead the industry. Top legal decision makers don’t want to work with law firms they think will get merged away or otherwise disappear. This is especially true for litigation which can last years. From a relationship standpoint, clients…

Michael RynowecerMay 21, 2018