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Law Firms to Add Big to Marketing Budgets in 2018—Here’s How to Get Yours The Mad Clientist

Law Firms to Add Big to Marketing Budgets in 2018—Here’s How to Get Yours

13% of law firm CMOs are trying to hide their smiles. They snagged big increases in their budgets—just over $1 million per firm.* Their goal is simple—keeping clients, growing clients, and getting new ones. Their success in justifying their new budgets comes from emphasizing the risk of not spending the…
Michael Rynowecer
November 1, 2017
Inward vs. Outward Innovation: What Your Clients Want from Your Firm The Mad Clientist

Inward vs. Outward Innovation: What Your Clients Want from Your Firm

Inwardly motivated innovation and outwardly motivated innovation can lead to very different outcomes for your firm. The Mad Clientist shows how client-recognized innovation improves your firm's bottom line.You can view the video below, or on YouTube directly here: https://youtu.be/RfBwPIS6QPs We’ll be releasing videos here on The Mad Clientist blog every Tuesday.…
Michael Rynowecer
October 30, 2017
Building Activity-Based Client Service Metrics The Mad Clientist

Building Activity-Based Client Service Metrics

Aligning partner objectives with client service metrics changes the effectiveness of client service standards for the better. The Mad Clientist shares 3 of the activity-based metrics top-performing firms use to help you get started.You can view the video below, or on YouTube directly here: https://youtu.be/OR2fW4roNMw We’ll be releasing videos here on…
Michael Rynowecer
October 9, 2017
Is Poor Matter Management Putting Your Client Relationships at Risk? The Mad Clientist

Is Poor Matter Management Putting Your Client Relationships at Risk?

Clients want project management from their legal providers and it's clear they are not receiving it. When clients mention issues with poor project management they are focused on 4 core areas: staffing, timelines, budgeting & billing, and changes in scope. See how setting and managing client expectations in these areas…
Michael Rynowecer
September 25, 2017