law firm marketing Archives - Page 5 of 7

The Most Searched for Law Firms of 2022

You have many people to thank. So many constituencies are searching for law firms — for so many reasons. Think Elon Musk, associates, potential lateral partners, and of course clients and potential clients. They all want to know, so — they search. And this is only one reason I love…

Joy HarnoisJanuary 25, 2023

The Mad Clientist

The Top 6 Takeaways from The BTI Client Service Review and Market Outlook 2023

BTI’s 14th annual Client Service Review and Market Outlook, held last week, was a raving success. We had a record crowd from 11 countries — and the largest contingent of the Big 4 we have seen yet. We discussed the state-of-the-market and client service — here are the 6 takeaways…

Michael RynowecerJanuary 18, 2023

The Mad Clientist

Watch Out — 21% of Attorneys to Crush 2023

Uncertainty is in the mind of the beholder. So is pessimism. Optimism lives in the same place. And fully 21% of attorneys indicate they will crush 2023 — meaning a raving success. Uncertainty and recession be damned. But they are not exactly alone. BTI conducted a flash survey of more…

Michael RynowecerJanuary 11, 2023

The Mad Clientist

See the Winner of the Annual BTI Holiday Card Contest

As is The Mad Clientist’s annual tradition, I asked local students to create drawings for our holiday card contest. All the entries were outstanding — but this one won top honors. ∗ ∗ ∗ Wishing you a wonderful holiday season and a happy, healthy, and prosperous new year. From everyone…

Michael RynowecerDecember 14, 2022

The Mad Clientist

Your 15-Minute Business Development Hack

The discussion immediately turned to creating leads. And how hard it was to develop business with existing clients. What to say, what to do? How to get clients interested, and more importantly — how to get them to want to talk about new topics. I was leading a training/coaching session…

Michael RynowecerDecember 7, 2022

The Mad Clientist

The Law Firms Top Legal Decision Makers Recommend Above All Others

There is no better source of inbound leads than the unsolicited recommendation from one top legal decision maker to another. And they all recommend firms — more often informally than not. This is how the unsolicited law firm recommendation travels. More than 2/3 of these decision makers hire the first…

BTIConsultingNovember 30, 2022

The Mad Clientist

Clients Go Window Shopping, Get Second Opinions in Hunt for New Law Firms

New research shows clients think law firms can’t keep up with all the new regulations — leaving them with a dearth of answers or inconclusive answers they can’t use. Soaring litigation and pressure on legal departments to stay ahead of the curve creates immediate need for definite and relevant response.…

Michael RynowecerNovember 16, 2022

The Mad Clientist

5 Practices Leading Legal Spending, Plus How You Can Win the Work in 2023

Previously unseen matters are pouring in along with the old — soaking up a good portion of new legal spending. And clients are seeing more reasons to relook at M&A — not to mention the record backlog. Combine this with in-house attrition and retention issues and it all adds up…

Michael RynowecerNovember 9, 2022

The Mad Clientist

The Day My Sales Call Went Horribly Wrong

I stood there, staring, watching a business development train wreck happen before my own eyes — I couldn’t stop it. A rock star high-tech company wanted help with its strategy. They enjoyed a meteoric rise from start-up to multi-hundred-million-dollar company. They wanted help mapping out their next moves. We plotted,…

Michael RynowecerNovember 2, 2022