law firm marketing Archives - Page 6 of 7

The Day My Sales Call Went Horribly Wrong

I stood there, staring, watching a business development train wreck happen before my own eyes — I couldn’t stop it. A rock star high-tech company wanted help with its strategy. They enjoyed a meteoric rise from start-up to multi-hundred-million-dollar company. They wanted help mapping out their next moves. We plotted,…

Michael RynowecerNovember 2, 2022

The Mad Clientist

Clients Name 55 Law Firms Moving Upmarket in Litigation: Poised for the New Types of Matters

Every law firm wants juicy complex litigation. Right now — this includes a whole smattering of new types of litigation. COVID-19 matters are becoming a memory and the new types of matters are gaining a strong head of steam. Clients want law firms ahead of this curve — and this…

Michael RynowecerOctober 26, 2022

The Mad Clientist

Fried Frank Sparks the Great Legal Marketing Validation

We are witnessing the start of the “great legal marketing validation”. Legal marketers are feeling stronger as suddenly they are the talk of the town. All it took was Fried Frank to grab up 6 marketers from Cooley. Now law firms are realizing how important marketing is — and will…

Michael RynowecerOctober 19, 2022

The Mad Clientist

8 Trends Driving the 2023 Litigation Market

Your client’s litigation spending is anything but uncertain in this uncertain economy. Litigation is set for its 3rd year in a row of increased spending. Granted it’s more selective than in the last 2 years — and law firms will have to work harder to capture it — but those…

Michael RynowecerOctober 12, 2022

The Mad Clientist

You have 7 Seconds to Get Clients to Click on Your Content Leadership

You have between 3 and 7 seconds to convince your audience to click. This click earns you another 3 to 7 seconds to get them to read. And then — you have to keep them reading while everything else in the world competes for their time. How you write your…

Michael RynowecerSeptember 28, 2022

The Mad Clientist

Big New Spark in Using AFAs — 5 Reasons Why

After crashing in the last 6 months of 2021 — AFAs are coiling up for a comeback. December 2021 showed 48% of clients using AFAs, down from 70% just 6 months earlier. Fast forward to today — BTI’s brand-new research with top legal decision makers reveals 55% of clients are…

Michael RynowecerSeptember 21, 2022

The Mad Clientist

70% Of Your Clients Prefer to Work With Law Firms Virtually: Learn Those Who Do and Don’t

Meetings have quickly become homonyms: one word with different meanings. Meetings can be virtual or in-person. Your mission is to make sure you know the right one. Sounds easy, but: 11 clients told us about their outside counsel showing up in person for a meeting — while they were patiently…

Michael RynowecerSeptember 7, 2022

The Mad Clientist

It Only Took Law Firms 6 Months to Double Down on Digital Marketing

Go back to March 2022. 6 months ago. We went on LinkedIn to look for digital marketing managers at law firms. We found 653. Fast forward to September 2022 — we found 1,217. An impressive 87% jump — and over 100% annualized. And law firms are looking to add more.…

Michael RynowecerAugust 31, 2022

The Mad Clientist

How 25 Client Industries are Impacted & 5 Things You Can Do About It Right Now

Only 15 to 20 industries account for 85% of US legal spending. Of the more than 1500 industries identified by the US Government, a small number will have an enormous impact on law firms. The same proportionality is true for law firm revenue. The typical law firm with more than…

Michael RynowecerApril 15, 2020

The Mad Clientist

Kirkland Crushes $4 billion, What They Do and How They Do It

“I don’t know what their (Kirkland & Ellis) system is, but every partner I meet falls all over themselves to outdo the other in client service and make things happen for us. It’s kind of amazing. I love it.” Managing Director, Large Private Equity Fund Think of the implications, a…

Michael RynowecerApril 8, 2020