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General Counsel

BTI Client Service A-Team: The Law Firms Best at Providing Value for the Dollar The Mad Clientist

BTI Client Service A-Team: The Law Firms Best at Providing Value for the Dollar

Value isn’t about low cost. Clients see value when a law firm delivers measurably more than they expect. Clients believe exceptional legal advice delivered on time and within budget is a minimum requirement and adds no value. Firms delivering the highest value focus on delivering business wins to clients —…
BTIConsulting
April 11, 2022
BTI Client Service A-Team: The Law Firms Best at Understanding the Client’s Business The Mad Clientist

BTI Client Service A-Team: The Law Firms Best at Understanding the Client’s Business

Understanding your client’s business means you have a sense of the business risk as well as the legal risk and the impact legal decisions will have on their business. This business-outcome-based approach is the single strongest differentiator for law firms. And, it is the single biggest driver of premium rates.…
BTIConsulting
April 8, 2022
Clients Tell Us They Use Top Legal Directories in 11 Important Situations — Find Out How and Why The Mad Clientist

Clients Tell Us They Use Top Legal Directories in 11 Important Situations — Find Out How and Why

Unloved and unappreciated by legal marketers — liked and loved by attorneys — and an awful lot of work. The good news — clients are using the top legal directories more than ever before. They have earned themselves a place in the client/outside counsel vernacular and corporate counsel life. Here…
Michael Rynowecer
April 6, 2022
BTI Client Service A-Team: The Law Firms Best at Client Focus The Mad Clientist

BTI Client Service A-Team: The Law Firms Best at Client Focus

Client focus is the ability to deliver on your client’s targeted outcome. Often, this can be vastly different from the best legal outcome. Delivering superior client focus requires a deep understanding and respect for the client’s business goals, budget constraints, risk tolerance, and sensitivities. Also, learn what it is exactly…
BTIConsulting
April 6, 2022