Corporate Counsel Archives - The BTI Consulting Group

Law Firm Client Service Plunges — 7 Reasons Why

Every year, we ask more than 300 corporate counsel about the law firms they recommend to a peer — no name, prompts, or suggestions provided. It’s all organic. The results: Only 35% recommend their primary law firms to a peer — down from 69.1% a mere 4 years ago. This…

Michael RynowecerApril 24, 2024

The Mad Clientist

64 Law Firms with the Most Improved Client Service

These firms are making a bet. They are betting investments in client service in a perceived fragile market will deliver immediate and lasting value — both strategic and financial. Only 64 law firms managed to improve client service performance in 2024 — according to corporate counsel. This equates to just…

Michael RynowecerApril 17, 2024

The Mad Clientist

36 Vexing Problems Facing Clients: Everything Else is Low-Rate Noise

Novel and complex legal needs are rapidly eclipsing the straightforward and difficult needs. The law firms snagging this work learned quickly how to pivot and change strategies. Their client feedback gave them early insight into new needs and these firms developed new business tactics. They target corporate counsel’s most vexing…

Michael RynowecerMarch 13, 2024

The Mad Clientist

All 121 Law Firms Best at Meeting Novel, New, and Strategic Needs

Complex, new, and novel matters are driving the market — as are transformational and strategic M&A. These create new demands for clients — who are enjoying the challenge — and their outside counsel. These new demands include the ability to: Serve as the source of new ideas Develop brand new…

Michael RynowecerMarch 6, 2024

The Mad Clientist

9 Reasons Clients Remember Pitches and Meetings

You want to make an imprint. A positive imprint. You want to be remembered. Being remembered means getting hired. Corporate counsel hear a lot of pitches and talk to a lot of attorneys — an average of 22 a month at last count. They report hearing a lot of noise…

Michael RynowecerFebruary 28, 2024

The Mad Clientist

11 Best Practices to Make Your Industry Groups Thrive

Virtually every new regulation and court decision brings unique industry-specific impacts. Your ability to bring this insight is the difference between being invited in without competition or being left out of the conversation. And — getting much higher rates. The Most Lucrative Differentiator Understanding your client’s industry is the most…

Michael RynowecerFebruary 21, 2024

The Mad Clientist

Clients Single Out the Law Firms on the Leading Edge: Helping Clients Implement Strategic Change

More than 80% of clients are going through a business transformation. 67% of corporate counsel are playing a mission-critical role in this transformation — and they single out the law firms best suited for this high-value new and novel work. These firms are best at delivering on the all-new expectations…

Michael RynowecerFebruary 14, 2024

The Mad Clientist

25 Law Firms of All Sizes Top LinkedIn Engagement Touchpoints

LinkedIn engagement is an underappreciated building block in your client relationship. Corporate counsel treat every comment, like and celebration as a valued touchpoint. This high quality connection adds to the foundational strength you already have — and serves as a credible first touchpoint for others. This makes the case —…

BTIConsultingNovember 15, 2023

The Mad Clientist

Client Expectations Jump 27%

You disappear from the reliable and trusted list the minute you fall behind client expectations. There is little leeway here. You have 2 ways to fall behind: You can do less or invest your time elsewhere — this is more often an unintended behavior than a decision Clients start moving…

Michael RynowecerNovember 8, 2023

The Mad Clientist

9 Q4 Business Development Hacks

Q4 is one of the best times of the year to develop business. Clients zero in on their mission-critical tasks. Their focus is to get them done. This focus consumes any time for issuing RFPs or big pitches. Corporate counsel want to make it happen before year-end creating a perfect…

Michael RynowecerOctober 11, 2023