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Corporate Counsel

25 Law Firms of All Sizes Top LinkedIn Engagement Touchpoints The Mad Clientist

25 Law Firms of All Sizes Top LinkedIn Engagement Touchpoints

LinkedIn engagement is an underappreciated building block in your client relationship. Corporate counsel treat every comment, like and celebration as a valued touchpoint. This high quality connection adds to the foundational strength you already have — and serves as a credible first touchpoint for others. This makes the case —…
BTIConsulting
November 15, 2023
6 Insights: The New, Most Powerful Branding Opportunity Since the Website The Mad Clientist

6 Insights: The New, Most Powerful Branding Opportunity Since the Website

Clients crave insight into their chosen law firms like never before. Enter LinkedIn law firm pages, serving up everything they desire or, at the very least, a tantalizing peek. The outcome? A two-year upswing in law firm followers on LinkedIn that's nothing short of revealing. Enter BTI's three-year odyssey —…
Michael Rynowecer
August 31, 2023
5 Reasons Clients Are About to Job Hop Like Never Before — and Won’t Bring Their Law Firms With Them The Mad Clientist

5 Reasons Clients Are About to Job Hop Like Never Before — and Won’t Bring Their Law Firms With Them

More than ½ of corporate counsel are poised to jump ship. While about 37% of corporate counsel are thrilled with their jobs — almost 2/3 are not. These less-than-thrilled in-house attorneys are either passively or actively looking. They sense more opportunity — and a bump up in pay. And even…
Michael Rynowecer
May 11, 2023
Clients have 2 big sources of insomnia. Law firms only cause 1. The Mad Clientist

Clients have 2 big sources of insomnia. Law firms only cause 1.

Top legal officers are questioning themselves and their strategies. Something they don’t often do. And it’s keeping them up at night. The decision makers are unnerved by their law firms’ behavior—as they are now relying on their outside counsel more than ever before.Almost 30% of corporate counsel are unnerved because…
Michael Rynowecer
April 25, 2018