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Client Service

The Mad Clientist

7 Lessons from the Client Service A-Team

Corporate counsel have identified the 30 law firms delivering the absolute best client service. The BTI Client Service 30 outperforms more than 650 other firms by a factor of 6 to land among the client service elite. It’s easy to dismiss client service as a nice-to-have soft skill. However, research shows…
Michael Rynowecer
January 7, 2015
The Mad Clientist

Zen and the Art of Arrogance

Market leaders in 11 professional service markets are arrogant. It’s absolutely true. Over the last 25 years, BTI has performed deep dive analyses into client expectations and preferences for professional service providers in 11 different segments including Law, Accounting, Management Consulting, Engineering, Digital Marketing Agencies and more. Our shocking discovery:…
Michael Rynowecer
December 10, 2014
The Mad Clientist

Don’t Sell to People Who Don’t Want to Buy

Some clients just don’t bite. No matter how good you are or how well-suited you are to meet their needs, there are clients who just won’t buy from you. Successfully selling professional services is largely based on personality and chemistry. In any given professional services sector, 60% to 70% of…
Michael Rynowecer
November 4, 2014
The Mad Clientist

The Mold Problem

We often think we need to come up with a solution on our own to prove we are worth hiring. But clients aren’t just looking for someone to take charge and save the day—they’re looking for an ally, an invested confidant. Clients want to play a role in the shaping…
Michael Rynowecer
May 7, 2014