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The Mad Clientist

Boosting Firmwide Client Service through Partner Objectives The Mad Clientist

Boosting Firmwide Client Service through Partner Objectives

Boosting client service dramatically is every firm's goal. Here The Mad Clientist walks you through one of the indirect ways to get your attorneys on board—the right way.You can view the video below, or on YouTube directly here: https://youtu.be/vra88xsM3j0 We’ll be releasing videos here on The Mad Clientist blog every Tuesday.…
Michael Rynowecer
November 14, 2016
BTI Marketing Mojo 2017: The Law Firms Marketing Leaders Don’t Want to Pitch Against The Mad Clientist

BTI Marketing Mojo 2017: The Law Firms Marketing Leaders Don’t Want to Pitch Against

BTI's exclusive in-depth interviews with 159 law firm marketing leaders reveal the law firms they most want to avoid pitching against. Learn what clients and law firm marketing leaders alike describe as the key attributes of Marketing Mojo. Includes the 6 law firms with the most Marketing Mojo and the…
Michael Rynowecer
November 9, 2016
Practical Client Development: Custom, Multi-Practice CLEs The Mad Clientist

Practical Client Development: Custom, Multi-Practice CLEs

This week Jennifer Petrone Dezso shares the most successful way to structure your continuing legal education for clients by making them client development opportunities for you as well as learning opportunities for your clients.You can view the video below, or on YouTube directly here: https://youtu.be/7VFv_MUiopA We’ll be releasing videos here on…
Michael Rynowecer
November 7, 2016
The Goblins Ruining Law Firms’ Halloween The Mad Clientist

The Goblins Ruining Law Firms’ Halloween

A stealth bomber jaggedly progresses along an undetectable path through the night sky. Ultra-sophisticated infrared and other technology map its course through the darkness. An intricate combination of materials, ultra-smooth surfaces and technology shield the remarkable machine from radar detection. Inherently unstable, early stealth aircraft seemed to wobble as they…
Michael Rynowecer
October 26, 2016
BTI Legal Marketing Reference 2016: Benchmarking Law Firm Marketing and Business Development Strategies The Mad Clientist

BTI Legal Marketing Reference 2016: Benchmarking Law Firm Marketing and Business Development Strategies

Discover where law firms are investing in their marketing and business development budgets—and where they are holding back. Based on more than 150 interviews with leading legal marketing executives at a wide range of law firms, this exclusive analysis helps you pinpoint strategies to succeed in an uncertain market ahead.…
Michael Rynowecer
October 26, 2016
Does It Have a Budget? The Mad Clientist

Does It Have a Budget?

There is one critical factor your big new initiative needs to be successful. You can view the video below, or on YouTube directly here: https://youtu.be/yidjpZehBd0 We’ll be releasing videos here on The Mad Clientist blog every Tuesday. Subscribe today (in the box at the upper right of your screen) and be sure…
Michael Rynowecer
October 25, 2016