The Mad Clientist Archives - Page 57 of 85

Reallocating Your Marketing and Business Development Budget

The Mad Clientist discusses ways your firm can keep up with Big Law marketing and business development budgets in today's Mad Clientist Minute.And don't miss an extended discussion of law firm marketing and business development budgets, client service tactics, and our annual overview of today's market in BTI's Market Outlook…

Michael RynowecerJanuary 9, 2017

The Mad Clientist

Resolutions Rot on the Vine—Do This Instead

AlexeyVis/iSTockPhoto.com Just after Christmas, knights of medieval times would gather together and, one by one, take an oath. Each knight would place their hand on a live (or sometimes roasted) peacock and recommit themselves to the ideals of chivalry for the next 12 months. The peacock was placed in an…

Michael RynowecerJanuary 4, 2017

The Mad Clientist

BTI’s Holiday Wishes 2016

Our best wishes for a holiday season and new year full of promise and peace from The Mad Clientist and everyone at The BTI Consulting Group.You can view the video below, or on YouTube directly here: https://youtu.be/SxmyPNzc6WA

Michael RynowecerDecember 21, 2016

The Mad Clientist

14 Best Opportunities and Trends for 2017

Good cheer and optimism abound. This year The Mad Clientist has examined more than 300 in-depth interviews with corporate counsel and 150 in-depth interviews with law firm marketing leaders. There is one goal: spot the opportunities and trends which will have the most impact on law firms in the new…

Michael RynowecerDecember 14, 2016

The Mad Clientist

Breaking Through Social Media For Law Firms

This week The Mad Clientist shares the characteristics of law firm and attorney social media accounts breaking through and getting traction with General Counsel. You can view the video below, or on YouTube directly here: https://youtu.be/dv47X50Qsyk We’ll be releasing videos here on The Mad Clientist blog every Tuesday. Subscribe today (in the…

Michael RynowecerDecember 12, 2016

The Mad Clientist

The BTI Client Service A-Team: Your 2017 Client Service Leaders

Relationship Bliss: also known as your law firm’s goal for every client relationship. Relationship Bliss is also created by the 4 client service activities most important to corporate counsel, while providing the highest levels of differentiation for your firm.BTI’s research shows the law firms able to deliver best-in-class levels of…

Michael RynowecerDecember 7, 2016

The Mad Clientist

BTI’s Market Outlook and Client Service Review 2017

Join BTI as we discuss the best new opportunities for 2017, how new client service leaders make it to the top, and how to get ahead of the market in both share and profitability.The legal market finally is getting exciting again with new and complex work flowing into the market.…

Michael RynowecerDecember 7, 2016

The Mad Clientist

BTI Client Service A-Team: The Law Firms Best at Innovative Approaches

Innovation doesn’t come from technology. It comes from being able to bring new, creative thinking to solve your clients’ issues and in ways others don’t—and add substantial value. If technology is involved, it is an enabler to innovation—not the source.Leading legal decision makers report the top sources of innovation from…

Michael RynowecerDecember 7, 2016

The Mad Clientist

BTI Client Service A-Team: The Law Firms Best at Anticipating the Client’s Needs

Look 180 feet ahead instead of 90 feet ahead, and embrace proactive communication as a way of life. Anticipating Needs is all about staying one step—or more—ahead of your client.In small doses over time you can: visualize, articulate, and share the range of client outcomes; bring out emerging and undefined needs;…

Michael RynowecerDecember 7, 2016

The Mad Clientist

BTI Client Service A-Team: The Law Firms Delivering the Best Legal Skills

Your Legal Skills are only interesting to clients if you can apply those skills to their unique situations and needs. Whether pitching a new client or responding to RFPs for new matters, talk about your skills in a client-focused manner by discussing key issues your client faces.And don’t just demonstrate…

Michael RynowecerDecember 6, 2016