The Mad Clientist Archives - Page 56 of 85

Attorneys Pose Biggest Obstacle to Law Firm Growth

“We have met the enemy and he is us.”POGO, April 20, 1970Walt Kelly, Creator and AuthorMarket forces pale in comparison to attorneys as the biggest obstacle to growth at law firms. Law firm marketing leaders believe no-growth markets and ever more demanding clients have less impact than attorney resistance.25.2% of…

Michael RynowecerJanuary 18, 2017

The Mad Clientist

Building Business Development Superstars

A proven tactic for taking share from your competitors – no matter your size: Build the business development skills of partners willing and able to deliver. And don't miss this week's Thursday post, where we'll break down the process for building business development across your firm.You can view the video…

Michael RynowecerJanuary 16, 2017

The Mad Clientist

4 Reasons Law Firms Lose Their Coveted Spot on The BTI Client Service 30

“How could we have changed? We have done so much.”“Our score dropped and we haven’t changed a single thing in our program.”“What made our score drop, we have made client service a real priority?”2017 saw 53% of The BTI Client Service 30 drop off the list and be replaced by…

Michael RynowecerJanuary 11, 2017

The Mad Clientist

Reallocating Your Marketing and Business Development Budget

The Mad Clientist discusses ways your firm can keep up with Big Law marketing and business development budgets in today's Mad Clientist Minute.And don't miss an extended discussion of law firm marketing and business development budgets, client service tactics, and our annual overview of today's market in BTI's Market Outlook…

Michael RynowecerJanuary 9, 2017

The Mad Clientist

Resolutions Rot on the Vine—Do This Instead

AlexeyVis/iSTockPhoto.com Just after Christmas, knights of medieval times would gather together and, one by one, take an oath. Each knight would place their hand on a live (or sometimes roasted) peacock and recommit themselves to the ideals of chivalry for the next 12 months. The peacock was placed in an…

Michael RynowecerJanuary 4, 2017

The Mad Clientist

BTI’s Holiday Wishes 2016

Our best wishes for a holiday season and new year full of promise and peace from The Mad Clientist and everyone at The BTI Consulting Group.You can view the video below, or on YouTube directly here: https://youtu.be/SxmyPNzc6WA

Michael RynowecerDecember 21, 2016

The Mad Clientist

14 Best Opportunities and Trends for 2017

Good cheer and optimism abound. This year The Mad Clientist has examined more than 300 in-depth interviews with corporate counsel and 150 in-depth interviews with law firm marketing leaders. There is one goal: spot the opportunities and trends which will have the most impact on law firms in the new…

Michael RynowecerDecember 14, 2016

The Mad Clientist

Breaking Through Social Media For Law Firms

This week The Mad Clientist shares the characteristics of law firm and attorney social media accounts breaking through and getting traction with General Counsel. You can view the video below, or on YouTube directly here: https://youtu.be/dv47X50Qsyk We’ll be releasing videos here on The Mad Clientist blog every Tuesday. Subscribe today (in the…

Michael RynowecerDecember 12, 2016

The Mad Clientist

The BTI Client Service A-Team: Your 2017 Client Service Leaders

Relationship Bliss: also known as your law firm’s goal for every client relationship. Relationship Bliss is also created by the 4 client service activities most important to corporate counsel, while providing the highest levels of differentiation for your firm.BTI’s research shows the law firms able to deliver best-in-class levels of…

Michael RynowecerDecember 7, 2016

The Mad Clientist

BTI’s Market Outlook and Client Service Review 2017

Join BTI as we discuss the best new opportunities for 2017, how new client service leaders make it to the top, and how to get ahead of the market in both share and profitability.The legal market finally is getting exciting again with new and complex work flowing into the market.…

Michael RynowecerDecember 7, 2016