The Mad Clientist Archives - Page 56 of 84

14 Best Opportunities and Trends for 2017

Good cheer and optimism abound. This year The Mad Clientist has examined more than 300 in-depth interviews with corporate counsel and 150 in-depth interviews with law firm marketing leaders. There is one goal: spot the opportunities and trends which will have the most impact on law firms in the new…

Michael RynowecerDecember 14, 2016

The Mad Clientist

Breaking Through Social Media For Law Firms

This week The Mad Clientist shares the characteristics of law firm and attorney social media accounts breaking through and getting traction with General Counsel. You can view the video below, or on YouTube directly here: https://youtu.be/dv47X50Qsyk We’ll be releasing videos here on The Mad Clientist blog every Tuesday. Subscribe today (in the…

Michael RynowecerDecember 12, 2016

The Mad Clientist

The BTI Client Service A-Team: Your 2017 Client Service Leaders

Relationship Bliss: also known as your law firm’s goal for every client relationship. Relationship Bliss is also created by the 4 client service activities most important to corporate counsel, while providing the highest levels of differentiation for your firm.BTI’s research shows the law firms able to deliver best-in-class levels of…

Michael RynowecerDecember 7, 2016

The Mad Clientist

BTI’s Market Outlook and Client Service Review 2017

Join BTI as we discuss the best new opportunities for 2017, how new client service leaders make it to the top, and how to get ahead of the market in both share and profitability.The legal market finally is getting exciting again with new and complex work flowing into the market.…

Michael RynowecerDecember 7, 2016

The Mad Clientist

BTI Client Service A-Team: The Law Firms Best at Innovative Approaches

Innovation doesn’t come from technology. It comes from being able to bring new, creative thinking to solve your clients’ issues and in ways others don’t—and add substantial value. If technology is involved, it is an enabler to innovation—not the source.Leading legal decision makers report the top sources of innovation from…

Michael RynowecerDecember 7, 2016

The Mad Clientist

BTI Client Service A-Team: The Law Firms Best at Anticipating the Client’s Needs

Look 180 feet ahead instead of 90 feet ahead, and embrace proactive communication as a way of life. Anticipating Needs is all about staying one step—or more—ahead of your client.In small doses over time you can: visualize, articulate, and share the range of client outcomes; bring out emerging and undefined needs;…

Michael RynowecerDecember 7, 2016

The Mad Clientist

BTI Client Service A-Team: The Law Firms Delivering the Best Legal Skills

Your Legal Skills are only interesting to clients if you can apply those skills to their unique situations and needs. Whether pitching a new client or responding to RFPs for new matters, talk about your skills in a client-focused manner by discussing key issues your client faces.And don’t just demonstrate…

Michael RynowecerDecember 6, 2016

The Mad Clientist

Why Your Client Service Matters More Than Your Brand

When clients are weighing one law firm's client service and another law firm's brand—which one is more likely to win out?You can view the video below, or on YouTube directly here: https://youtu.be/WB1gUf4xTH4 We’ll be releasing videos here on The Mad Clientist blog every Tuesday. Subscribe today (in the box at the…

Michael RynowecerDecember 5, 2016

The Mad Clientist

BTI Client Service A-Team: The Law Firms Best at Providing Value for the Dollar

Value is murky and often hard for top legal decision makers to spot. Or it is tremendously easy to see when clear, obvious, and well-articulated by the law firm delivering service. This phenomenon explains why firms delivering the best value talk to their clients more than others, include clients in…

Michael RynowecerDecember 5, 2016

The Mad Clientist

BTI Client Service A-Team: The Law Firms Best at Understanding the Client’s Business

Your ability to understand your client’s business is the single best differentiator in the legal market today. This understanding is also the single biggest reason clients pay a premium rate. Clients receive substantially more value when law firms see the risk and the issues from the client’s point of view.Your…

Michael RynowecerDecember 5, 2016