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The Mad Clientist Minute: The Weekly Video to Help You Drive More Business The Mad Clientist

The Mad Clientist Minute: The Weekly Video to Help You Drive More Business

You spoke and we listened. After many requests for short, concise video clips—we are pleased to announce our brand-new video feature: The Mad Clientist Minute. These highly focused weekly videos offer an in-depth look at BTI’s research, experience, data, case studies, and analysis. BTI Principal Jennifer Petrone Dezso and I will…
Michael Rynowecer
September 14, 2016
How Big Law Uses Client Feedback Differently The Mad Clientist

How Big Law Uses Client Feedback Differently

BTI's research finds big law uses client feedback in ways most firms typically don’t consider—while finding ways to push traditional client feedback a step further than expected.You can view the video below or on YouTube directly, here: https://youtu.be/tYOkr9LK1CE We’ll be releasing videos here on The Mad Clientist blog every Tuesday. Subscribe…
Michael Rynowecer
September 6, 2016
Clients: “To Get Hired Today Law Firms Must Understand My Business Needs” The Mad Clientist

Clients: “To Get Hired Today Law Firms Must Understand My Business Needs”

This week The Mad Clientist details the single biggest factor clients use when evaluating whether or not to hire a law firm.You can view the video below or on YouTube directly, here: https://youtu.be/UjLQAuJC-CQ We’ll be releasing videos here on The Mad Clientist blog every Tuesday. Subscribe today (in the box at…
Michael Rynowecer
August 29, 2016
Where to Invest More to Build Superior Client Relationships The Mad Clientist

Where to Invest More to Build Superior Client Relationships

This week’s Mad Clientist Minute features The Mad Clientist himself discussing exactly how law firms with the most successful client relationships allocate their marketing and business development budgets.You can view the video below or on YouTube directly, here: https://youtu.be/ncJRWnXMgoo We’ll be releasing videos here on The Mad Clientist blog every Tuesday.…
Michael Rynowecer
August 22, 2016
Why Big Law Is Winning the Battle for New Work and New Clients The Mad Clientist

Why Big Law Is Winning the Battle for New Work and New Clients

Welcome to our brand-new feature: The Mad Clientist Minute—a short weekly video offering an in-depth look at our data, case studies, analysis, and insight on a wide range of topics including business development, client service, marketing budgets, client feedback, and much more.We’ll be releasing these videos here on The Mad…
Michael Rynowecer
August 15, 2016
26 Tips To Boost Client Service on BTI’s 27th Birthday The Mad Clientist

26 Tips To Boost Client Service on BTI’s 27th Birthday

Today is day one of BTI’s 27th year. I have been lucky enough to help market leaders, market-leaders-to-be, the best-run professional service firms in the world, and all manner of organizations drive growth. The combination of this experience and BTI’s independent research with more than 14,000 top executives provides unmatched…
Michael Rynowecer
August 10, 2016