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The Mad Clientist

Clients See Fewer Bet-the-Company Law Firms as This Work Surges

By March 27, 2017April 16th, 2020No Comments

The number of clients reporting they face Bet-the-Company work quadrupled over the last 4 years. But, top legal decision makers at these companies report 17% fewer law firms are equipped to handle these high-risk matters. Clients see 126 law firms able to handle their Bet-the-Company matters—less than 20% of all law firms serving large clients. Clients look to business understanding and the ability to assess risk quickly when looking for Bet-the-Company firms.

Please join us in congratulating the below firms in earning one of the most difficult to achieve branding attributes.

The law firms setting the pace for Bet-the-Company work in the just-released BTI Brand Elite 2017 are:

Best of the Best

DLA Piper
Jones Day
Kirkland & Ellis
Latham & Watkins
Sullivan & Cromwell
Wachtell, Lipton, Rosen & Katz


Baker McKenzie
Cravath, Swaine & Moore
Davis Polk
Debevoise & Plimpton
Gibson Dunn
Hogan Lovells
Morgan Lewis
Paul, Weiss
Perkins Coie
Simpson Thacher
White & Case

Learn more about why legal decision makers consider fewer than 20% of law firms a sure bet in the new BTI Brand Elite 2017: Client Perceptions of the Best-Branded Law Firms, available now.

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