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The Mad Clientist

The Mad Clientist

The Law Firms with the Most Marketing Mojo

The legal world is even more exciting than we first thought. Not only is high-rate work reappearing but more law firms are getting their marketing mojo on—and some way more than others. Our exclusive in-depth interviews with 159 law firm marketing leaders reveal the law firms they most want to…
Michael Rynowecer
November 9, 2016
The Mad Clientist

Practical Client Development: Custom, Multi-Practice CLEs

This week Jennifer Petrone Dezso shares the most successful way to structure your continuing legal education for clients by making them client development opportunities for you as well as learning opportunities for your clients.You can view the video below, or on YouTube directly here: https://youtu.be/7VFv_MUiopA We’ll be releasing videos here on…
Michael Rynowecer
November 7, 2016
The Mad Clientist

Clients Are Voting For Your Law Firm Right Now

The overwhelming majority of C-level executives will hire you based on a single unprompted recommendation from a peer. (An unprompted recommendation is like a write-in vote.) An unprompted recommendation from your client to a peer gets you hired with no competition. Your client’s unprompted recommendation is the most powerful indicator of…
Michael Rynowecer
November 2, 2016
The Mad Clientist

Getting the Goods on Your Competitors

Your clients are ready to give up the goods on your competitors, and in today’s Mad Clientist Minute we share what the right questions can reveal for you. You can view the video below, or on YouTube directly here: https://youtu.be/9phe8bcO_xQ We’ll be releasing videos here on The Mad Clientist blog every Tuesday.…
Michael Rynowecer
October 31, 2016
The Mad Clientist

The Goblins Ruining Law Firms’ Halloween

A stealth bomber jaggedly progresses along an undetectable path through the night sky. Ultra-sophisticated infrared and other technology map its course through the darkness. An intricate combination of materials, ultra-smooth surfaces and technology shield the remarkable machine from radar detection. Inherently unstable, early stealth aircraft seemed to wobble as they…
Michael Rynowecer
October 26, 2016
The Mad Clientist

Does It Have a Budget?

There is one critical factor your big new initiative needs to be successful. You can view the video below, or on YouTube directly here: https://youtu.be/yidjpZehBd0 We’ll be releasing videos here on The Mad Clientist blog every Tuesday. Subscribe today (in the box at the upper right of your screen) and be sure…
Michael Rynowecer
October 25, 2016
The Mad Clientist

Are Midsize Firms Giving Up on Marketing?

Budgeting season is in the air. Law firm marketing leaders are working hard to turn their marketing dreams into budget realities. CMOs are pulling together their best arguments to get what they want, and in some cases, have been fighting for years to get. Here is some ammunition to help.The…
Michael Rynowecer
October 12, 2016