The Mad Clientist Archives - Page 52 of 87

GCs Single Out Law Firm Power Players in 18 Industries

Some firms deliver 3.1 practices to their clients on a regular basis while ringing up $32,000 more in profits per attorney than competitors. They also are getting vastly larger shares of client spending. These firms are in Clientopia®—the strongest relationship you can ever have.Testing Your Relationships for ClientopiaYou look to…

Michael RynowecerJuly 19, 2017

The Mad Clientist

The Industry Group Ready to Win the Work

Dateline: June 16, 2017, 10:00 AM EasternGene*, the Retail Industry Chair of a major law firm, asked his partners to put together a list of issues and questions to discuss immediately with clients. “We want to be the first to talk substance with our clients. And this is going to…

Michael RynowecerJuly 12, 2017

The Mad Clientist

BTI Industry Power Rankings 2017: The Law Firms with the Best Client Relationships in 18 Industries

Having strong primary relationships wins more work from existing clients. Being recommended by clients secures more new clients. Achieving both of these milestones with a single client is ideal—and financially beneficial for law firms. BTI’s client relationship metric—Clientopia—makes assessing your relationships a quantifiable, straightforward task. More than 950 top legal…

Michael RynowecerJuly 11, 2017

The Mad Clientist

The Industry Team Advantage

The Mad Clientist provides perspective on how organizing a law firm around industries affects the firm's bottom line.You can view the video below, or on YouTube directly here: https://youtu.be/BOTI7WYa-rc We’ll be releasing videos here on The Mad Clientist blog every Tuesday. Subscribe today (in the box at the upper right of…

Michael RynowecerJuly 11, 2017

The Mad Clientist

Not Your Average Summer Beach Reads

As you load up your e-readers and tote bags with the books you’ve been meaning to catch up on when “things slow down,” please allow me to add a few more recommendations to your lists. These are the books I still think about most long after I’ve put them down:Steve…

Michael RynowecerJuly 5, 2017

The Mad Clientist

4 Keys to Winning More Work

Acting as a business advisor sparks conversations and develops relationships before legal issues arise and leads to capturing high-rate legal work from your clients.Your ability to provide your service in the context of the client’s business will most differentiate you in the eyes of clients. Industry dynamics, current events, emerging…

Michael RynowecerJune 28, 2017

The Mad Clientist

4 Steps to Building an Unmatched Client Experience: BTI’s Client Relationship Lab

In Phase 2 of BTI's Post-Matter Follow-Up Plan, Jennifer Dezso, BTI Principal, shares the 4 steps to building an unmatched client experience to effectively close matters and win new work. By delivering a seamless experience targeted to what your client needs you channel superior service into high-impact growth.You can view the…

Michael RynowecerJune 27, 2017

The Mad Clientist

7 Stages of the Best Marketing & Business Development Performances

Law firm performance falls into 7 distinct stages based on how many of the 10 power marketing practices each firm adopts. Each law firm falls along a spectrum of marketing and business development behaviors defining how far you’ve come—or how far you have to go. The firms who have adopted…

Michael RynowecerJune 21, 2017

The Mad Clientist

Climbing the Marketing and Business Development Mountain [Infographic]

Learn exactly what steps to take to make it to the top with BTI’s newest report, BTI Guide to Maximum Marketing & Business Development 2017, where you'll see the details on what the top performers are doing differently than everyone else—and step-by-step tactics for how you can implement, and improve, these…

Michael RynowecerJune 21, 2017

The Mad Clientist

Are You Pursuing the Right Clients?

Cracking the code to business development offers significant financial benefits. So why have only a select few—10.8% of all law firms—figured out a marketing and business development strategy to drive faster growth and build bigger relationships than other firms.Jennifer Dezso, BTI Principal, walks through the first marketing & business development…

Michael RynowecerJune 19, 2017