The Mad Clientist Archives - Page 53 of 80

Why Your Client Service Matters More Than Your Brand

When clients are weighing one law firm's client service and another law firm's brand—which one is more likely to win out?You can view the video below, or on YouTube directly here: https://youtu.be/WB1gUf4xTH4 We’ll be releasing videos here on The Mad Clientist blog every Tuesday. Subscribe today (in the box at the…

Michael RynowecerDecember 5, 2016

The Mad Clientist

BTI Client Service A-Team: The Law Firms Best at Providing Value for the Dollar

Value is murky and often hard for top legal decision makers to spot. Or it is tremendously easy to see when clear, obvious, and well-articulated by the law firm delivering service. This phenomenon explains why firms delivering the best value talk to their clients more than others, include clients in…

Michael RynowecerDecember 5, 2016

The Mad Clientist

BTI Client Service A-Team: The Law Firms Best at Understanding the Client’s Business

Your ability to understand your client’s business is the single best differentiator in the legal market today. This understanding is also the single biggest reason clients pay a premium rate. Clients receive substantially more value when law firms see the risk and the issues from the client’s point of view.Your…

Michael RynowecerDecember 5, 2016

The Mad Clientist

BTI Client Service A-Team: The Law Firms Best at Client Focus

15 years ago, Client Focus was about returning phone calls and getting documents back to clients. Those days are long gone. Top legal decision makers define Client Focus as the ability to understand their overall objectives, as well as the different objectives for each individual matter.Corporate counsel report law firms…

Michael RynowecerDecember 2, 2016

The Mad Clientist

BTI Client Service A-Team: The Law Firms Best at Showing Commitment to Help

Commitment to Help is the most influential aspect of your client relationship. Clients judge your commitment based on their highly personal, subjective judgment of your effort and investment in the relationship. Commitment to Help is all about your behavior. You have to be the most committed to helping your client…

Michael RynowecerDecember 2, 2016

The Mad Clientist

Global Firms and Prestige Brands Upset the Client Service Apple Cart

We saw the first clue pop up in 2014. BTI client interviews revealed global firms investing more in improving their client service performance. Next we found large law budgeting 1/3rd more in client development than other law firms. Now, we see global and prestige brands claiming more than their fair…

Michael RynowecerNovember 30, 2016

The Mad Clientist

Targeting Clients With A Market of One Approach

This week's Mad Clientist Minute takes a look at how focusing your marketing and business development on a specific client can generate a greater rate of return on your efforts.You can view the video below, or on YouTube directly here: https://youtu.be/7EDvf7Uzu3I The previous video Jennifer Dezso references can be found…

Michael RynowecerNovember 28, 2016

The Mad Clientist

The 4 Biggest Client Service Turkeys of 2016

Once again it's time for The Mad Clientist to give thanks to the attorneys delivering some of this year’s most egregious client service turkeys. We share these true stories from corporate counsel in the hopes we can all learn some lessons—and have a few laughs.Using Time WiselyI asked the law…

Michael RynowecerNovember 16, 2016

The Mad Clientist

Boosting Firmwide Client Service through Partner Objectives

Boosting client service dramatically is every firm's goal. Here The Mad Clientist walks you through one of the indirect ways to get your attorneys on board—the right way.You can view the video below, or on YouTube directly here: https://youtu.be/vra88xsM3j0 We’ll be releasing videos here on The Mad Clientist blog every Tuesday.…

Michael RynowecerNovember 14, 2016

The Mad Clientist

BTI Marketing Mojo 2017: The Law Firms Marketing Leaders Don’t Want to Pitch Against

BTI's exclusive in-depth interviews with 159 law firm marketing leaders reveal the law firms they most want to avoid pitching against. Learn what clients and law firm marketing leaders alike describe as the key attributes of Marketing Mojo. Includes the 6 law firms with the most Marketing Mojo and the…

Michael RynowecerNovember 9, 2016