Skip to main content
search
Category

The Mad Clientist

BTI Guide to Maximum Marketing & Business Development: The 10 Strategies Driving Pacesetting Performance at Law Firms The Mad Clientist

BTI Guide to Maximum Marketing & Business Development: The 10 Strategies Driving Pacesetting Performance at Law Firms

A minority of high-performing law firms enjoy more than 8 times the growth with their top clients than other law firms AND 4 times the growth in profits per attorney. These pacesetting performers have discovered the ideal mix of marketing and business development activities. Based on BTI’s most recent research with 160…
Michael Rynowecer
June 13, 2017
Clients Want to Know: Are You Here to Help Me or to Bill Hours The Mad Clientist

Clients Want to Know: Are You Here to Help Me or to Bill Hours

While most attorneys are there to help their clients, they may also be sending loud, unintended messages that derail their client relationships. The Mad Clientist runs through a few scenarios where attorneys are inadvertently telling clients they don't want to work with them. You can view the video below, or on YouTube…
Michael Rynowecer
June 12, 2017
Client Interviews with Managing Partners only Scratch the Surface The Mad Clientist

Client Interviews with Managing Partners only Scratch the Surface

With your competitors out interviewing wide swaths of their clients, firms who stick solely to Managing Partner interviews are missing out on a catalyst for firm-wide change.You can view the video below, or on YouTube directly here: https://youtu.be/koatZ1Odmvs We’ll be releasing videos here on The Mad Clientist blog every Tuesday. Subscribe…
Michael Rynowecer
May 26, 2017
Post-Matter Follow-Up Plan—Phase 1: BTI’s Client Relationship Lab The Mad Clientist

Post-Matter Follow-Up Plan—Phase 1: BTI’s Client Relationship Lab

Business development with your current clients isn't something that only happens when a new matter is on the horizon. Successful business development starts immediately after your current matter closes.In this month's BTI Client Relationship Lab we share the first part of a 3-phase plan for continuing post-matter follow up with…
Michael Rynowecer
May 22, 2017