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The Mad Clientist

The Mad Clientist

Client Development: The Key to Dramatic Growth

This week The Mad Clientist discusses building your budget by separating out client-specific activities vs. broader initiatives to dramatically increase growth.You can view the video below, or on YouTube directly here: https://youtu.be/wTIabDMcO9Q We’ll be releasing videos here on The Mad Clientist blog every Tuesday. Subscribe today (in the box at the…
Michael Rynowecer
February 20, 2017
The Mad Clientist

What Clients Are Actually Using Your Website For

Your website plays 2 roles: 1 for your clients and 1 for everyone else. The Mad Clientist breaks down how large law is positioning their websites in today's marketplace.You can view the video below, or on YouTube directly here: https://youtu.be/iy0O0jrJyXI We’ll be releasing videos here on The Mad Clientist blog every…
Michael Rynowecer
January 30, 2017
The Mad Clientist

The Worst of the Worst Pitches

The last we checked RFPs issued by clients were at an all-time high. This means a peak in presentations by law firms. A small number were truly excellent—blowing clients away and gaining new work for these law firms. Clients describe most as between acceptable and numbing. But, these potential clients…
Michael Rynowecer
January 25, 2017
The Mad Clientist

Attorneys Pose Biggest Obstacle to Law Firm Growth

“We have met the enemy and he is us.”POGO, April 20, 1970Walt Kelly, Creator and AuthorMarket forces pale in comparison to attorneys as the biggest obstacle to growth at law firms. Law firm marketing leaders believe no-growth markets and ever more demanding clients have less impact than attorney resistance.25.2% of…
Michael Rynowecer
January 18, 2017