The Mad Clientist Archives - Page 51 of 85

Not Your Average Summer Beach Reads

As you load up your e-readers and tote bags with the books you’ve been meaning to catch up on when “things slow down,” please allow me to add a few more recommendations to your lists. These are the books I still think about most long after I’ve put them down:Steve…

Michael RynowecerJuly 5, 2017

The Mad Clientist

4 Keys to Winning More Work

Acting as a business advisor sparks conversations and develops relationships before legal issues arise and leads to capturing high-rate legal work from your clients.Your ability to provide your service in the context of the client’s business will most differentiate you in the eyes of clients. Industry dynamics, current events, emerging…

Michael RynowecerJune 28, 2017

The Mad Clientist

4 Steps to Building an Unmatched Client Experience: BTI’s Client Relationship Lab

In Phase 2 of BTI's Post-Matter Follow-Up Plan, Jennifer Dezso, BTI Principal, shares the 4 steps to building an unmatched client experience to effectively close matters and win new work. By delivering a seamless experience targeted to what your client needs you channel superior service into high-impact growth.You can view the…

Michael RynowecerJune 27, 2017

The Mad Clientist

7 Stages of the Best Marketing & Business Development Performances

Law firm performance falls into 7 distinct stages based on how many of the 10 power marketing practices each firm adopts. Each law firm falls along a spectrum of marketing and business development behaviors defining how far you’ve come—or how far you have to go. The firms who have adopted…

Michael RynowecerJune 21, 2017

The Mad Clientist

Climbing the Marketing and Business Development Mountain [Infographic]

Learn exactly what steps to take to make it to the top with BTI’s newest report, BTI Guide to Maximum Marketing & Business Development 2017, where you'll see the details on what the top performers are doing differently than everyone else—and step-by-step tactics for how you can implement, and improve, these…

Michael RynowecerJune 21, 2017

The Mad Clientist

Are You Pursuing the Right Clients?

Cracking the code to business development offers significant financial benefits. So why have only a select few—10.8% of all law firms—figured out a marketing and business development strategy to drive faster growth and build bigger relationships than other firms.Jennifer Dezso, BTI Principal, walks through the first marketing & business development…

Michael RynowecerJune 19, 2017

The Mad Clientist

What Sets Top Performing Law Firms Apart? [Infographic]

Learn exactly what steps to take to get started on (or improve your firm's use of) the top performing marketing and business development strategies with BTI’s newest report, BTI Guide to Maximum Marketing & Business Development 2017, where you'll see the details on what the top performers are doing differently than…

Michael RynowecerJune 19, 2017

The Mad Clientist

The 10 Secrets of Pacesetting Law Firms

Only 10 marketing tactics really matter. Out of the dozens of tactics, protocols, and activities available—there are 10 driving superior performance. Time and money at every firm are always at a premium, and everyone—from Managing Partners to Marketing Coordinators—is looking for the secret sauce to stretch every last dollar and every last…

Michael RynowecerJune 14, 2017

The Mad Clientist

BTI Guide to Maximum Marketing & Business Development: The 10 Strategies Driving Pacesetting Performance at Law Firms

A minority of high-performing law firms enjoy more than 8 times the growth with their top clients than other law firms AND 4 times the growth in profits per attorney. These pacesetting performers have discovered the ideal mix of marketing and business development activities. Based on BTI’s most recent research with 160…

Michael RynowecerJune 13, 2017

The Mad Clientist

Clients Want to Know: Are You Here to Help Me or to Bill Hours

While most attorneys are there to help their clients, they may also be sending loud, unintended messages that derail their client relationships. The Mad Clientist runs through a few scenarios where attorneys are inadvertently telling clients they don't want to work with them. You can view the video below, or on YouTube…

Michael RynowecerJune 12, 2017