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The Mad Clientist

3 Techniques to Build Stronger Client Relationships–Part 2: Setting Client Expectations The Mad Clientist

3 Techniques to Build Stronger Client Relationships–Part 2: Setting Client Expectations

Setting client expectations is all about eliminating surprises for your client. BTI Principal Jennifer Dezso shares 11 prompts for attorneys to use to help set client expectations, AND describe the value they provide, showcase their experience, and keep everyone moving toward meeting the same objectives.You can view the video by…
Michael Rynowecer
November 6, 2017
Law Firms to Add Big to Marketing Budgets in 2018—Here’s How to Get Yours The Mad Clientist

Law Firms to Add Big to Marketing Budgets in 2018—Here’s How to Get Yours

13% of law firm CMOs are trying to hide their smiles. They snagged big increases in their budgets—just over $1 million per firm.* Their goal is simple—keeping clients, growing clients, and getting new ones. Their success in justifying their new budgets comes from emphasizing the risk of not spending the…
Michael Rynowecer
November 1, 2017
Inward vs. Outward Innovation: What Your Clients Want from Your Firm The Mad Clientist

Inward vs. Outward Innovation: What Your Clients Want from Your Firm

Inwardly motivated innovation and outwardly motivated innovation can lead to very different outcomes for your firm. The Mad Clientist shows how client-recognized innovation improves your firm's bottom line.You can view the video below, or on YouTube directly here: https://youtu.be/RfBwPIS6QPs We’ll be releasing videos here on The Mad Clientist blog every Tuesday.…
Michael Rynowecer
October 30, 2017