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The Mad Clientist

Clients See More Law Firms Ready to Lead the Industry

By May 21, 2018April 16th, 2020No Comments

Clients want to work with the firm who will be around to lead the industry. Top legal decision makers don’t want to work with law firms they think will get merged away or otherwise disappear. This is especially true for litigation which can last years. From a relationship standpoint, clients get concerned about conflicts, changes in command, and loss of institutional knowledge—so they want to work with the long-term leaders, almost as a risk management tool.

Top legal decision makers see 51 more law firms than last year as The Survivors. Please congratulate the following firms on their ability to convince the most demanding clients they will be last firm standing:

Best of the Best

Baker McKenzie
DLA Piper
Jones Day
Latham & Watkins


Cravath, Swaine & Moore
Davis Polk
Gibson Dunn
Greenberg Traurig
Hogan Lovells
Kirkland & Ellis



Morgan Lewis
Norton Rose Fulbright
Ropes & Gray
Sullivan & Cromwell
Wachtell, Lipton, Rosen & Katz
White & Case

Learn more about the future market leaders—and how your firm can join them—in the new BTI Brand Elite 2018: Client Perceptions of the Best-Branded Law Firms, available now.

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