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The Mad Clientist

Best of the Best in 5 Branding Factors and 14 Law Firms Boosting Their Already Strong Brand

By May 23, 2018April 16th, 2020No Comments

Only 1 strategy drives a better brand—making a better direct and indirect client experience in the 9 factors driving brand. This means leveraging strength and intentional branding while minimizing unintentional acts of branding.

Once law firms reach the BTI Brand Elite 28—it becomes exponentially harder to improve your brand. But 14 firms have figured it out. Each of the firms who manage to move up have different approaches focused on a common goal. They are focused on improving key parts of the client experience which have the most impact.

Please join me in congratulating the 14 firms who were able to increase their rank to get into or while in the BTI Brand Elite:

Akin Gump
Paul, Weiss    
White & Case
Mayer Brown
Paul Hastings
Hogan Lovells
Greenberg Traurig
Latham & Watkins
Gibson Dunn    
Morgan Lewis   



And, don’t miss out on the significant changes in the 5 other key branding factors clients rely on to separate one law firm from another, make hiring decisions, and pick and choose who they ultimately work with—and who they don’t:

Clients See a Few Law Firms Become Premium Worthy
More Bet-the-Company Work but Fewer Bet-the-Company Law Firms
Clients See More Law Firms Ready to Lead the Industry
Clients Shorten Short Lists
Fewer Law Firms Earning Client Recommendations

Learn how to earn premium worthy status, and keep it, in the new BTI Brand Elite 2018: Client Perceptions of the Best-Branded Law Firms, available now.

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