Skip to main content
The Mad Clientist

Clients Shorten Short Lists

By May 21, 2018April 16th, 2020No Comments

Clients Shorten Short Lists

Everyone wants to at least be on the short list. But clients want no part of it—trimming their short lists by 1% this year and 22% over the last 3. Clients indicate they want more knowledge from fewer firms. They have cut their law firm rosters to record lows. Short lists were bound to follow this path. The firms who remain or regain their place are looking at bigger chunks of business.

We found 3 fewer Best of the Best and 7 fewer Leaders. Please join us in giving an especially hearty congratulations to the firms below who lead the pack in claiming their place on client short lists. The law firms enjoying a strong position on client Short Lists in the just-released BTI Brand Elite 2018 are: 

Best of the Best

Baker McKenzie
Hogan Lovells
Jones Day
Kirkland & Ellis
Latham & Watkins
Morgan Lewis
Sullivan & Cromwell




Alston & Bird
Cravath, Swaine & Moore
Gibson Dunn
Greenberg Traurig
K&L Gates
King & Spalding

Norton Rose Fulbright
Reed Smith
Simpson Thacher
Wachtell, Lipton, Rosen & Katz

Learn how to secure—and continually defend—your position on client short lists in the new BTI Brand Elite 2018: Client Perceptions of the Best-Branded Law Firms, available now.

Leave a Reply