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The Mad Clientist

9 Differentiators Driving Your Brand, Hirability, and Rates

By May 9, 2018April 16th, 2020No Comments

So many things brand your law firmsome intentional, some not. But, despite the plethora of actions and inactions your firm engages in every day9 rise to the top. These 9 branding attributes define your hirability, your brand, and your ability to garner premium rates.

9 factors are proven to break through the noise and elevate a firm’s brand and positioning with legal decision makers.

BTI draws on 18 years of primary research with top legal decision makers data to develop the framework for measuring your  brand imprint and hirability

We uncovered 9 key factors leaving the biggest brand imprint. Each of which defines how clients perceive a law firm’s performance and influences hiring. These fall into
3 groups: 

Client Experience

  • Recommended
  • Short-Listed

Premium Worthy 

  • Premium Worthy
  • Bet-the-Company
  • Survivors


  • Movers & Shakers
  • Tech-Savvy
  • Value Drivers
  • Client Service Strategists

Stay tuned, next week BTI will release client rankings of law firms’ brandsall based on these 9 client-driven factors in the BTI Brand Elite 2018. Don’t miss it.


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