So many things brand your law firm—some intentional, some not. But, despite the plethora of actions and inactions your firm engages in every day—9 rise to the top. These 9 branding attributes define your hirability, your brand, and your ability to garner premium rates.
9 factors are proven to break through the noise and elevate a firm’s brand and positioning with legal decision makers.
BTI draws on 18 years of primary research with top legal decision makers data to develop the framework for measuring your brand imprint and hirability.
We uncovered 9 key factors leaving the biggest brand imprint. Each of which defines how clients perceive a law firm’s performance and influences hiring. These fall into
3 groups:
Client Experience
- Recommended
- Short-Listed
Premium Worthy
- Premium Worthy
- Bet-the-Company
- Survivors
Innovation
- Movers & Shakers
- Tech-Savvy
- Value Drivers
- Client Service Strategists
Stay tuned, next week BTI will release client rankings of law firms’ brands—all based on these 9 client-driven factors in the BTI Brand Elite 2018. Don’t miss it.
MBR