The Mad Clientist Archives - Page 42 of 84

7 Unintended Branding Events to Stymie Any Brand Strategy

Law firms have at least 2 branding initiatives at any single point in time. One is carefully planned, orchestrated, researched, and measured to determine its success. The other is far less formal. It occurs as interactions between the individuals at your firm and people outside the firm—namely clients and potential…

Michael RynowecerMarch 7, 2018

The Mad Clientist

Anatomy of a Client Development Plan

20% of clients will drive 80% of your firm's financials. BTI Principal Jennifer Dezso shares how focusing on developing a comprehensive file on your star clients helps better manage your future business development efforts.You can view the video by clicking the image below, or on YouTube directly here: https://youtu.be/NfXmphZgyNA With…

Michael RynowecerMarch 5, 2018

The Mad Clientist

Clients Shatter 2 Records Helping Latham Shatter $3 Billion in Revenue

Clients are on pace in 2018 to record levels for spending the largest amount ever on outside counsel. At the same time, they rely on fewer law firms than ever.Latham, which has just posted the highest revenue of any law firm, has been following and using these shifting client and…

Michael RynowecerFebruary 28, 2018

The Mad Clientist

Forget AI, Fred Flintstone Has a Big BD Lesson for Law Firms

Fred Flintstone lived in a time when the concept of modern counting for tallying and tracking was coming into widespread use. As Big Data and AI try to muscle their way into law firms—you can still rely on a few Stone Age tools to reliably develop business and keep more…

Michael RynowecerFebruary 21, 2018

The Mad Clientist

Shoddy Law Firm Work Doubles

Shoddy work is driving clients crazy. And, it is driving twice as many clients crazy—in fact, 22% in 2017, up from 11% the previous year. Most of this sub-par work is unintentional. Certain law firms don’t even know they are missing the mark. What’s worse—clients simply let these firms fade away…

Michael RynowecerFebruary 14, 2018

The Mad Clientist

11 Trends Reshaping Law Firm Marketing and BD

Law firm CMOs are pushing change forward. Go-to-market strategies are starting to diverge. Law firm focus on client development is becoming more widespread. Twice as many CMOs think social media is overrated—as opposed to underrated—while the majority of CMOs are starting to use more targeted marketing tactics in attracting clients…

Michael RynowecerFebruary 7, 2018

The Mad Clientist

The Ideal Client Mix

Looking at your client relationships along the dimensions of Client Attractiveness and Money allows you to easily see which clients create better opportunities and have a stronger financial impact.Jennifer Dezso, BTI Principal, walks you through the steps you can take to assess and create your ideal mix of clients.You can…

Michael RynowecerFebruary 2, 2018

The Mad Clientist

What Law Firm CMOs Love and Hate about Their Jobs

Law firm CMOs are basically split—45% are happy and fully engaged. This leaves more than half who are not.At 35%—the biggest segment of CMOs rate their jobs an 8 of 10. It’s good, they like it—but does not cross the line into thrilled, awesome, or fully engaged.Another 20% put their…

Michael RynowecerJanuary 31, 2018

The Mad Clientist

Only 4 Years Until AI Hits Big Time

Review your plans, make your decisions, and mark your calendars.Clients have a schedule for when the future will arrive. Top legal decision makers see AI making an impact in 3.96 years. The outlook for how law firms develop and implement AI may be up in the air – but client…

Michael RynowecerJanuary 24, 2018

The Mad Clientist

And the Winner of Best Strategy Is…

Law firms love to measure the growth. Not so much for market share.Market share gains or losses tell you how much business and the extent of clients you gained or lost versus other firms. You can add a whole new dimension to your strategic performance by looking at profits at…

Michael RynowecerJanuary 17, 2018