The Mad Clientist - The BTI Consulting Group

Clients Single Out 37 Midsize Law Firms Punching Way Above Their Weight

Clients – of their own volition – point to 37 midsize firms as bringing the same level of confidence and reliability as the big firms. They look to these firms for a wide variety of risky, delicate, and thorny matters – including highly customized advice about reopening and related issues.…

Michael RynowecerMay 6, 2020

The Mad Clientist

43 Law Firms Clients Say are Winning in the COVID-19 World

New law firm rosters are part of the new reality. The pandemic is redefining corporate counsel objectives and in some cases their core role. Top legal decision makers tell us how a few law firms have really stepped it up, jumped in, and are truly committed. Clients point to 43…

Michael RynowecerApril 29, 2020

The Mad Clientist

Law Firms Scooping First Of New COVID-19 Cases; 8 Tactics Winning This Work

Clients are expecting increases in their litigation budgets. They do not know how big yet – but the estimates are well into the double digits. The new COVID-19 cases have already started rolling in and clients have quickly picked the law firms getting the new work. No competition, no RFPs,…

Michael RynowecerApril 22, 2020

The Mad Clientist

How 25 Client Industries are Impacted & 5 Things You Can Do About It Right Now

Only 15 to 20 industries account for 85% of US legal spending. Of the more than 1500 industries identified by the US Government, a small number will have an enormous impact on law firms. The same proportionality is true for law firm revenue. The typical law firm with more than…

Michael RynowecerApril 15, 2020

The Mad Clientist

Kirkland Crushes $4 billion, What They Do and How They Do It

“I don’t know what their (Kirkland & Ellis) system is, but every partner I meet falls all over themselves to outdo the other in client service and make things happen for us. It’s kind of amazing. I love it.” Managing Director, Large Private Equity Fund Think of the implications, a…

Michael RynowecerApril 8, 2020

The Mad Clientist

BTI Pandemic Update: Outside Counsel Spending & 5 Other Insights Into Client Thinking

Clients' spending is linked to company activity (revenue), how stalled their legal issues are, and their future view. Most top legal decision makers tell us they believe the acute phase of the pandemic and its economic consequences will be relatively short term – think months not years. The implications are…

Michael RynowecerApril 1, 2020

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Clients Single Out 37 Midsize Law Firms Punching Way Above Their Weight

43 Law Firms Clients Say are Winning in the COVID-19 World

Law Firms Scooping First Of New COVID-19 Cases; 8 Tactics Winning This Work

How 25 Client Industries are Impacted & 5 Things You Can Do About It Right Now

Kirkland Crushes $4 billion, What They Do and How They Do It

BTI Pandemic Update: Outside Counsel Spending & 5 Other Insights Into Client Thinking