The Mad Clientist - The BTI Consulting Group

7 New Insights from Managing Partners On a New Kind of Crisis

No one knows what to expect. But the near term is not good – or worse depending on who you talk to. I reached out my longtime friend and collaborator, Patrick McKenna, to see what we could learn from leadership partners about what law firms are doing and how they are thinking. We…

Michael RynowecerMarch 25, 2020

The Mad Clientist

Cyber is Surging – Here are the Law Firms in the Lead & How to Catch Them

Cybersecurity is already the top source of client insomnia. And now it's even more serious. The deluge of remote workers accessing the cloud, servers, and transferring data adds to clients’ sleepless nights—and their needs. Clients tell us 109 law firms stand above all others for their Cybersecurity and Data Privacy…

Michael RynowecerMarch 18, 2020

The Mad Clientist

BTI Pandemic Update – 7 New Insights Into Client Thinking

One thing is for sure. Top legal decision makers see a surging workload. They see their backlog climbing. And they are being asked a lot of questions. BTI conducted 2 flash surveys to get a read on what they are thinking and what to expect on everything from risk, to…

Michael RynowecerMarch 17, 2020

The Mad Clientist

2 Bigger Nightmares than COVID-19 Keeping Clients Up at Night

COVID-19 is scary. The impacts and outcomes are far from certain. We may be looking at a case of the devil you know is worse than the devil you don’t. Top legal decision makers are staring at key issues causing sleepless nights—not including coronavirus. They must be serious. And you…

Michael RynowecerMarch 11, 2020

The Mad Clientist

The Impact of Coronavirus on Client Thinking: First Look

Let’s hope it is short-lived and has minimal impact overall. But it will have both short-term and lingering implications on client thinking. And it will change the way we think about many things around law. Here are 13 things to anticipate: Litigation continues on but parties are somewhat suddenly more…

Michael RynowecerMarch 3, 2020

The Mad Clientist

Your Best Closing Line Ever to Book New Business

You positioned the whole thing in your favor. You prepped like it was a bet-the-company matter. You followed up. And followed up again, and again with meaningful insights and questions. And, you educated your prospect. You taught them something important to them. Doing all this—making the chemistry right—your potential client…

Michael RynowecerFebruary 26, 2020

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7 New Insights from Managing Partners On a New Kind of Crisis

Cyber is Surging – Here are the Law Firms in the Lead & How to Catch Them

BTI Pandemic Update – 7 New Insights Into Client Thinking

2 Bigger Nightmares than COVID-19 Keeping Clients Up at Night

The Impact of Coronavirus on Client Thinking: First Look

Your Best Closing Line Ever to Book New Business