Rankings Archives - The BTI Consulting Group

Clients Name 256 Attorneys Delivering the Absolute Best Client Service

It’s easy to be caught delivering yesterday’s client service. In the last year corporate counsel found the following key changes impacting their lives: CEOs more involved in legal decisions than ever Regulatory whiplash New and novel litigation claims More claims with potentially nuclear verdicts Must do M&A Geopolitical volatility Highly…

BTIConsultingAugust 12, 2026

The Mad Clientist

What Clients Say 30 Seconds After Your Pitch

Every law firm believes the pitch ends when the conference room door closes. Clients know the real pitch starts after the lawyers leave. While your team is busy replaying its performance, your client is answering one question: What did I just learn? Clients aren't judging how much your lawyers know.…

BTIConsultingJuly 22, 2026

The Mad Clientist

Clients to Law Firms: The AI Honeymoon is Over

It all started as a torrid love affair. Corporate counsel were captivated. Every promise sounded irresistible: better outcomes, faster answers, lower costs, and smarter legal strategies. Then reality arrived: promises had to be proven. Corporate counsel aren't giving up on better outcomes. They're giving up on the idea AI automatically…

BTIConsultingJuly 15, 2026

The Mad Clientist

89 Law Firms with the Most Improved Client Service

Inflation will do more to destroy a client relationship than it does to personal purchasing power. Inflation erodes purchasing power gradually. Poor client service destroys relationships immediately. In today's legal market, clients have little patience for firms failing to evolve alongside their business. Improvement matters because clients reward momentum. Firms…

BTIConsultingJuly 8, 2026

The Mad Clientist

The 113 Law Firms Clients Love Most

Clients prefer to work with firms they like. They will pour their hearts out about their deepest, most vexing problems to firms they love. The loved firms get first access to everything. Especially the plum work with the record-setting rates. Love easily eclipses satisfaction and trust – think client devotion.…

BTIConsultingJune 24, 2026

The Mad Clientist

The Law Firms Absolutely Best at Client Service

258 law firms stand out for delivering the best client service. 650 law firms are fighting it out to get new business from clients. More than 350 corporate counsel single out the law firms delivering the best client service on the 17 dimensions they use to assess the client service.…

BTIConsultingJune 17, 2026

The Mad Clientist

2026: The Year of the Business Development Reset

Business development isn’t evolving in 2026. It’s resetting. We asked more than 1,000 attorneys and legal marketers if business development would become substantially harder in 2026 than in 2025 – the same question we’ve asked for the past three years. Business development rarely gets easier. Clients always treat today’s greatness…

BTIConsultingJanuary 14, 2026

The Mad Clientist

The 22 Most Searched-for Law Firms of 2025

2025 rewarded a small group of law firms with disproportionate visibility – while the rest fought harder than ever just to be noticed. The combination of Presidential Executive Orders, political volatility, law firm merger announcements and high-profile celebrity trials contributed to the trend. Google Trends reveals immediate spikes in searches…

BTIConsultingJanuary 7, 2026

The Mad Clientist

5 New Behaviors Defining the 2025 BTI Client Service All-Stars

Every change impacting corporate counsel has a multiplier effect on client service. Each change makes it exponentially harder to deliver excellent client service. And – it has been a record year for change. These drive the 5 new behaviors separating the BTI Client Service All-Stars 2025 from everyone else. The…

BTIConsultingAugust 27, 2025

The Mad Clientist

Clients Name 240 Attorneys Delivering the Absolute Best Client Service

Corporate counsel find themselves in the middle of more matters impacting business operations than ever. This means they’re impacting revenue and profit more than ever. Their CEO’s expect real-time response and practical insights. Corporate counsel input is now a critical input to decisions about market disruption and regulatory volatility. There…

BTIConsultingAugust 20, 2025