Mad Clientist Archives - Page 4 of 50 - The BTI Consulting Group

Clients Single Out 70 Law Firms Best at AFAs – and the 7 Reasons Why

The race is on for law firms to use AFAs and better align themselves with clients’ short- and long-term goals. Top legal decision makers identify 70 of the 600 law firms serving large and Fortune 1000 clients as absolutely best at developing and implementing alternative fee arrangements. They point to…

Michael RynowecerJune 10, 2020

The Mad Clientist

2/3 of Clients Want Fixed Fees – Why Your New Matters Will Use an AFA

The new client formula for the next normal is in: Increased Demand > Legal Budgets = Fixed Fees Learn to love it. Study it. Memorize it. It will be a force to contend with. Top legal decision makers are staring at increased litigation, compliance, and other demands – all of…

Michael RynowecerJune 3, 2020

The Mad Clientist

Women Associate Job Satisfaction Soars During Pandemic

Women associates’ job satisfaction spiked after the pandemic broke out. Men’s remained unchanged. Law firms did a good job of delivering on associates’ high expectations for how they would be treated and how well-informed they would be. Men have the same concerns but value these behaviors differently than women associates…

Michael RynowecerMay 27, 2020

The Mad Clientist

Clients Expect Full Return in 8 Months, Law Firms 6

Like spring in New England, the talk of reopening is about to go into full bloom... Reopening is the current mainstay of COVID-19 resource center content. The only remaining questions are how and when. Law firms are doing a good job flooding the market with insight about how to reopen…

Michael RynowecerMay 20, 2020

The Mad Clientist

7 Key Questions Clients Are Trying to Answer Right Now: What You Can Do About It

What’s next? How will this play out? How to get ready? Where are we exactly in this thing? Top legal decision makers are asking themselves these very same questions. This thinking dominates client’s mental energy. They may be working on other issues – but this is where their focus lies.…

Michael RynowecerMay 13, 2020

The Mad Clientist

CMOs Stress Levels Surge

CMO Stress Levels Surge Business is good. The best it’s been in recent memory. So, what’s the worry? 2019 marks the first time a large number of CMOs tell us the external factors are just as stressful as the internal issues. These law firm marketing leaders see outside threats and…

Michael RynowecerJuly 17, 2019

The Mad Clientist

Law Firms with the Best Pitch

It’s your moment. You are asked to come in and pitch. The typical company will ask 14 law firms to respond to an RFP. Next, they ask 3 to 8 to come in and pitch. Your chance to make your compelling case is here. And, out of these pitches—clients say…

Michael RynowecerJuly 10, 2019

The Mad Clientist

1 Big Bad Boogeyman Adds to 3 Other Nightmares Keeping GCs Up at Night

I have never heard a top legal decision maker talk about being blindsided in my 30 years of talking to clients—until now. 100s of top legal officers echo this same sentiment and suffer loss of sleep as a result. Being Blindsided Top legal decision makers are typically thorough,…

Michael RynowecerJune 26, 2019

The Mad Clientist

The 17 Biggest Takeaways From BTI’s Mid-Year Market Update

So many changes. So hard to uncover. So easy to overlook. So lucrative for the firms who can talk risk and uncertainty. Here is a recap of our BTI Mid-Year Market Update 2019 webinar on June 19, 2019: We lay out the defining new trends and opportunities changing the market.…

Michael RynowecerJune 19, 2019

The Mad Clientist

Here’s Exactly How the Raytheon UTX Deal Impacts Every Single Law Firm

Deals are getting bigger than anyone is thinking about. Way bigger. Older established companies—Raytheon, UTX, Fiat Chrysler, and Renault come to mind—now see M&A as only 1 of a small number of strategies to drive growth, reduce costs, create the necessary scale to compete, or take on the massive R&D…

Michael RynowecerJune 12, 2019