Skip to main content
search
Tag

Legal

Value Trumps Cost Control as Corporate Counsel’s Top Goal—Corporate Counsel’s 7-Year Itch The Mad Clientist

Value Trumps Cost Control as Corporate Counsel’s Top Goal—Corporate Counsel’s 7-Year Itch

For each of the 6 years prior to 2013, corporate counsel’s top goal was to control legal costs. The 7-year itch struck in 2013—cost control dropped to number 2. The number of corporate counsel who now see delivering value as their top goal soared to 31.8% from 18.7% last year.…
Michael Rynowecer
June 5, 2013
Marketing (Mis) Alignment: Close the Gap Between Marketing and Law Firm Leadership The Mad Clientist

Marketing (Mis) Alignment: Close the Gap Between Marketing and Law Firm Leadership

Marketing speaks a different language than law firm leadership. Today's session at the ALA Annual Conference highlighted how core thinking differs between marketing and business development and law firm leadership, and provided lessons on closing the gap to boost performance. Using the results of brand-new joint research between members of…
Michael Rynowecer
April 16, 2013
Leveraging Big 4 Consulting Best Practices to Bolster Your Business Development Strategies The Mad Clientist

Leveraging Big 4 Consulting Best Practices to Bolster Your Business Development Strategies

Closing out the 2013 LMA Annual Conference to a packed room yesterday, panelists from Deloitte Services LLP, Ernst & Young and Thomson Reuters Elite discussed what legal marketers and business developers can learn from their colleagues in consulting, and what they see for the future of professional services marketing and…
Michael Rynowecer
April 11, 2013
Client Service Leaders Buck Trend – Gain Market Share – 7 Lessons from The BTI Client Service 30 The Mad Clientist

Client Service Leaders Buck Trend – Gain Market Share – 7 Lessons from The BTI Client Service 30

The BTI Client Service 30 – the 30 law firms corporate counsel rank as delivering the absolute best client service – buck the prevailing market trend and gained market share in 2012. Fully 67% of this elite group are gaining market share at competitor expense. Advantage: client service.  The most…
Michael Rynowecer
January 9, 2013
In the War Room The Mad Clientist

In the War Room

Under the streets of London, a veritable maze of closed-door rooms became the hub of Britain’s military planning during World War II. While the earth shook above them, Churchill’s top officials waged war, gathering intelligence and clandestinely directing thousands of tactical maneuvers. The war room buzzed. Similarly, behind closed doors…
Michael Rynowecer
November 20, 2012
Forecasting Failure -­ 9 of 10 Failed Firms Losing Share to Competitors The Mad Clientist

Forecasting Failure -­ 9 of 10 Failed Firms Losing Share to Competitors

"If I knew then"…Potent, but less-than-popular metrics pointed to trouble years long before the major law firm implosions of the past decade. Top performers track these leading indicators for themselves and competitors. They gauge where they stand – and know exactly when competitors become vulnerable. They use this insight to…
Michael Rynowecer
April 20, 2012