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The Mad Clientist

6 Secrets to Becoming an All-Star

You may think you have what it takes to be a Client Service All-Star, but clients—the only true judge of client service excellence—are the gatekeepers to this exclusive list. Each year, BTI interviews more than 300 corporate counsel to identify the individual attorneys best at delivering superior client service. Clients…
Michael Rynowecer
February 12, 2014
The Mad Clientist

13 Striking Opportunities for 2014

Silver linings are often lost in the headwinds of difficult market conditions. BTI’s in-depth interviews with more than 300 corporate counsel ferret out the opportunities offering rays of sunshine—and new business. The 13 best opportunities to drive growth in 2014 include: Corporate counsel expect litigation matters to surge by 62%…
Michael Rynowecer
December 16, 2013
The Mad Clientist

US Legal Spending Soars: Growth at 7%

US spending by global companies is soaring—and 75% of their US law firm hires are outside the Am Law 50. Global company spending now accounts for 40% of US corporate legal spending, up from 30% in 2010. We find global companies are more active in developing markets, building sales channels,…
Michael Rynowecer
October 3, 2013
The Mad Clientist

Corporate Counsel Shift $5.8 Billion In-House

Unlike Ben Bernanke, corporate legal departments are taking dollars out of the system. Corporate counsel shifted $5.8 billion from their outside counsel budget to internal spending—the equivalent of keeping 2 Latham & Watkins’ in-house. The shift drives a paltry projected 2013 growth of 1.8% in outside counsel spending instead of…
Michael Rynowecer
June 20, 2013
The Mad Clientist

Clients Isolate 9 Core Brand Factors

BTI research with more than 13,000 C-level executives isolates 9 core branding factors impacting differentiation and hirability. These factors fit into 3 categories: 1. Client's Choice, including:  Client recommendations Being included on client short lists  2. Premium Value, including: Delivering premium value 
Michael Rynowecer
April 29, 2013