Corporate Counsel Archives - The BTI Consulting Group

What Wile E. Coyote and Bugs Bunny Teach Us About Business Development

Wile E. Coyote rarely gets top billing over Bugs Bunny. But Wile E. finally has his day in the sun – starring in his own live-action movie. After decades of falling off cliffs, blowing himself up, and ordering catastrophically unreliable products from ACME, Wile E. finally gets his shot. But…

BTIConsultingSeptember 9, 2026

The Mad Clientist

Law Firms Are Way Too Rich for Client Feedback

Law firms are making more money than ever – and asking fewer clients what they think. This is no accident. Record profits make feedback feel unnecessary. They know their clients. Firms don't want to bother clients. They don't want to spend the money. And increasingly, they reserve their precious client…

BTIConsultingSeptember 2, 2026

The Mad Clientist

Clients Hire Lawyers, Not Law Firms. Except When They Don’t.

Law firm leaders grew up on one of the industry's most sacred truths. So did more than 50% of partners. The fundamental truth coloring their world: Clients Hire Lawyers, Not Law Firms. This belief shaped almost everything we know about law firms, including: Origination credit Partner compensation Client ownership Lateral…

BTIConsultingAugust 26, 2026

The Mad Clientist

5 All-New Reasons Clients Single Out a BTI Client Service All-Star 2026

Today’s biggest client service risk isn't poor service. It's delivering yesterday's version of great service. The 256 BTI Client Service All-Stars don't follow the client service curve. They stay ahead of it. Corporate counsel face more complexity, relentless regulatory change, greater business pressure, and increasingly demanding CEOs – all without…

BTIConsultingAugust 18, 2026

The Mad Clientist

Clients Name 256 Attorneys Delivering the Absolute Best Client Service

It’s easy to be caught delivering yesterday’s client service. In the last year corporate counsel found the following key changes impacting their lives: CEOs more involved in legal decisions than ever Regulatory whiplash New and novel litigation claims More claims with potentially nuclear verdicts Must do M&A Geopolitical volatility Highly…

BTIConsultingAugust 12, 2026

The Mad Clientist

Meet the Winner of the Holiday Card Contest

As is The Mad Clientist’s annual tradition, I asked local students to create drawings for our holiday card contest. All the entries were outstanding — but this one won top honors. ∗ ∗ ∗ Wishing you a wonderful holiday season and a happy, healthy, and prosperous new year. From everyone…

BTIConsultingDecember 17, 2025

The Mad Clientist

Moving the Spotlight: BD Budgets Take Center Stage

Is BD’s time finally here? A lot of the right people think so. We’re talking budgets and strategic intent. Internationally recognized consultant Patrick McKenna and I joined forces to ask 200 top law firm leaders about Business Development. The results mark a clear shift on the BD front, as we…

BTIConsultingDecember 10, 2025

The Mad Clientist

Law Firm Leaders Expect a Killer 2026

Ambition and Anxiety. Law firm leaders collectively reflect both. This is precisely why internationally recognized consultant Patrick McKenna and I teamed up for our 6th survey of law firm leaders. We asked a broad spectrum of questions, including what will happen in 2026. Use these insights to help learn: What…

BTIConsultingDecember 3, 2025

The Mad Clientist

Why Associates Just Fell in Love with Ropes & Gray

Ropes & Gray has more than its share of early-mover firsts under its belt. They were among the first to build out a private equity practice. They helped enable specialized ETFs. Ropes is one of the first to build a team of high-performing client development executives – marketing pros who…

BTIConsultingNovember 19, 2025

The Mad Clientist

Dispatch from 2057: A Letter to Big Law from the Future

Love it. Hate it. Dismiss it. Ponder it. Everyone has an opinion on the role of Gen AI. Given the polarizing nature of the topic – who better to ask to comment on the future of the legal industry than ChatGPT? I asked ChatGPT to write a letter as a…

BTIConsultingNovember 12, 2025