CMO Archives - Page 15 of 17 - The BTI Consulting Group

15 Ways to Improve Your Thought Leadership Today

You’ll find 60 words in the typical sentence written in the 1500s. This word count gradually drifted down to 21 in 1850 or so. It dropped to 19 words in 2000. And the trend continues to this very day — where we are at 16 words on average. It’s a…

Michael RynowecerDecember 15, 2021

The Mad Clientist

Alternative Fees Hit a Wall, Hard

The most successful alternative fee arrangements share 5 traits. They are: Clear as a bell Easy to negotiate Happened quickly Characterized by the highest trust levels Show obvious benefit These traits are a lot harder to find as both law firms and corporate counsel navigate their current worlds. As of…

Michael RynowecerDecember 8, 2021

The Mad Clientist

9 Top Trends Driving Another Year of Record Outside Counsel Spending in 2022

Buckle your seat belts. High-end legal work for law firms is set to soar. The one-two punch of a surge in new matters — including a more active DOJ and the backlog of matters is triggering the biggest increases in over a decade. Top legal decision makers report a continuing…

Michael RynowecerDecember 1, 2021

The Mad Clientist

Clients Share Litigation Priorities

Clients have more competing litigation priorities than ever. Employment, IP, and Commercial stand out as client’s top litigation concerns. Workforce related issues keep coming up from employees and regulatory agencies. IP is a top concern for the industries benefiting from the pandemic. IP clients have big cases pending or on…

Michael RynowecerNovember 17, 2021

The Mad Clientist

Clients See Uptick in Virtual Pitching Skills

3 out of 4 clients say law firms’ virtual pitches are getting better. Virtual pitching skills will become increasingly important as 44% of clients intend to rely on virtual law firm pitches long after offices reopen. But clients note some virtual pitches improved more than others. It breaks down like…

Michael RynowecerNovember 10, 2021

The Mad Clientist

Breaking: First Signs of Clients Great Resignation Emerge — Law Firms To Be Collateral Damage

Women corporate counsel stood out for being exceptionally satisfied with their jobs last year. No more. Satisfaction plunged over the last 12 months. And job satisfaction for men is no better. This is the first sign of the great resignation among corporate counsel. The numbers look like this: Only 33%…

Michael RynowecerNovember 3, 2021

The Mad Clientist

Did Paul, Weiss and Mintz Reset the Rules for Associate Retention?

Money talks. Mostly. As we discussed, only 17% of associates are in it for the money alone. The rest want career building skills and substantive matters for the longer-term pay off. But law firms have to match market pay rates. Consider this money the ante. And, more money can’t hurt…

Michael RynowecerNovember 3, 2021

The Mad Clientist

Law Firms Leading in 7 Areas of Litigation — and How They Win the Work

Clients are ramping up spending on outside counsel for litigation. They are tackling the backlog and the new matters. As they face new caseloads and new spending they have new expectations of law firms. They are reevaluating their options for law firms based on: Client service Current experience Responsiveness during…

Michael RynowecerOctober 27, 2021

The Mad Clientist

Clients Name 40 Best of the Best Law Firms in Class Actions

Class action spending continues to head up. Clients expect employee-driven actions, pandemic-related actions, and data privacy actions to be filed over the next 18 months — creating a set of new actions to plan around. Clients want law firms who know how to manage an aggressive plaintiff while still having…

BTIConsultingOctober 27, 2021

The Mad Clientist

22 Best of the Best Law Firms in Product Liability Litigation

Spending is down in the face of increased product liability cases. Companies are managing budgets tightly as cases slowly move through the court system — or find quick settlements. This is one of the most competitive segments of litigation and clients see a broad swath of law firms vying for…

Michael RynowecerOctober 26, 2021