CMO Archives - The BTI Consulting Group

Getting Your BD Project Funded: The Underrated Trick

Budget submittals are a bit like proposing marriage with a spreadsheet instead of a ring. You can prove the numbers work. You can demonstrate the upside. You can even quantify the risks. But nobody ever fell in love with an ROI calculation. And nobody ever funded a bold new business…

BTIConsultingOctober 21, 2026

The Mad Clientist

Clients Name Law Firms Best at Complex Litigation

Litigation used to be an overhead cost. Minimize the expense. Settle the case. Move on. Bet-the-company work was the exception. No More. Welcome to 2026. Complex litigation now stands between new revenue and no revenue. It can shut down competitors, protect entire markets, and open new ones. The wrong law…

BTIConsultingOctober 14, 2026

The Mad Clientist

Partners Reveal Most Important Cultural Norms in Big Law

We asked Big Law partners to tell us the most unspoken norms at their firms – the rules everyone knows – but nobody writes down. These are people handling billion-dollar deals, bet-the-company litigation, existential regulatory threats, and some of the most complicated business problems on earth. So naturally, one of…

BTIConsultingOctober 7, 2026

The Mad Clientist

Litigation Used to Be What Happened When Business Went Wrong

Litigation used to be what happened when business went wrong. In 2027, it increasingly determines what the business gets to do next. For decades, companies wanted litigation contained, settled, budgeted for, and made to disappear. Not anymore. Litigation has a new job. Protect growth. Clear strategic obstacles. Defend revenue. Protect…

BTIConsultingSeptember 30, 2026

The Mad Clientist

Clients Single Out the Most Feared Law Firms in Litigation

Nobody wants a fair fight. Especially corporate counsel. When millions – or billions – are at stake, clients want every unfair advantage they can legally get. Sometimes the first strategic win happens when the other side sees who just entered the case. The right opposing counsel makes other lawyers –…

BTIConsultingSeptember 23, 2026

The Mad Clientist

Brand New: Clients Single Out The 40 Law Firms Best at Business Development

Law firms are yelling at clients. They don’t know it – but corporate counsel tell BTI it’s deafening. And it’s all in the name of business development. Firms are throwing every piece of thought leadership, alerts, webinars, briefings, and lateral announcements to gain an edge. To clients, it’s all noise.…

BTIConsultingMarch 25, 2026

The Mad Clientist

The Law Firm CMO: Struggling to Succeed Despite Their Firms

Law firm CMOs can smell the success. They can feel it. But for some – the final 100 feet is like running into a brick wall. We asked more than 130 first-chair legal marketers to describe their experience as CMO in three words. The responses reveal something fascinating – and…

BTIConsultingMarch 18, 2026

The Mad Clientist

Meet the Winner of the Holiday Card Contest

As is The Mad Clientist’s annual tradition, I asked local students to create drawings for our holiday card contest. All the entries were outstanding — but this one won top honors. ∗ ∗ ∗ Wishing you a wonderful holiday season and a happy, healthy, and prosperous new year. From everyone…

BTIConsultingDecember 17, 2025

The Mad Clientist

Moving the Spotlight: BD Budgets Take Center Stage

Is BD’s time finally here? A lot of the right people think so. We’re talking budgets and strategic intent. Internationally recognized consultant Patrick McKenna and I joined forces to ask 200 top law firm leaders about Business Development. The results mark a clear shift on the BD front, as we…

BTIConsultingDecember 10, 2025

The Mad Clientist

Law Firm Leaders Expect a Killer 2026

Ambition and Anxiety. Law firm leaders collectively reflect both. This is precisely why internationally recognized consultant Patrick McKenna and I teamed up for our 6th survey of law firm leaders. We asked a broad spectrum of questions, including what will happen in 2026. Use these insights to help learn: What…

BTIConsultingDecember 3, 2025