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Not down. Not out. Not even an endangered species. They punch above their weight.

Clients – of their own volition – point to 37 midsize firms as bringing the same level of confidence and reliability as the big firms. They look to these firms for a wide variety of risky, delicate, and thorny matters – including highly customized advice about reopening and related issues.

No, they won’t get the cross-border deals or global investigations – but you may be surprised at the work headed their way. The secret is in the client service. These firms are uber-responsive, dig deep, hard, and fast to find the answers. Always quick to embrace new approaches to billing and problems, these firms make sure clients always know who is accountable for their work and the relationship.

Clients report these firms bring industry understanding and the most important factor – an unfailing commitment to help. These overachievers are among the most active in providing up-close counsel and trusted advice.

Please join me in congratulating these 37 midsize and smaller firms for making such a big impression:

Midsize Powerhouses

Barnes & Thornburg
McCarter & English

Nelson Mullins
Quarles & Brady

Midsize Heavyweights

Bass, Berry & Sims
Blackwell Burke
Carlton Fields
Cozen O’Connor
Day Pitney
Dowd Bennett

Fenwick & West
Fredrikson & Byron
Frost Brown Todd
Hall, Render, Killian, Heath & Lyman
Hoover Hull Turner
Keesal, Young & Logan
Knobbe Martens
Lathrop GPM

Lewis Rice
Michael Best
Riley Safer Holmes & Cancila
Sacks Ricketts & Case
Smith Anderson
Tucker Ellis
Vedder Price
Warner Norcross + Judd
Wheeler Trigg O’Donnell

Lesson to be Learned

Size alone provides little comfort. Clients have been telling me for over 30 years, it’s all about the behaviors. Size plus the right behaviors are more powerful than mere size alone – a truism.

  • Your clear and unequivocal commitment instills unfettered confidence in almost any size firm
  • Client feedback gives clients more confidence in their law firm
  • Industry knowledge is like spinach is to Popeye – it makes you super strong
  • Educate your clients with new insights important to them
  • Size alone can’t overcome great client service

You can learn more by reaching out to me to discuss (no obligation), in my 2x Amazon best-selling book Clientelligence: How Superior Client Relationships Fuel Growth and Profits, or in the BTI Client Service A-Team 2020 report.

Like the 43 law firms winning in the COVID-19 world – these high performers are engaged in tactics and strategies you can start today. Despite the pandemic and the rush of new client challenges – the law firms who bring the most client-centricity are winning the day – and are best positioned moving forward.

We discuss 8 proven tactics law firms are using to capture the new COVID-19 business here. You can get started on these today as well. In today’s environment, there is no time like the present.

Be safe. Be well.


(This research conducted by The BTI Consulting Group is based on more than 340 in-depth interviews, across 17 industries in the US. No law firm can self-submit, refer a client, or pay to be included.)

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