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New law firm rosters are part of the new reality.

The pandemic is redefining corporate counsel objectives and in some cases their core role. Top legal decision makers tell us how a few law firms have really stepped it up, jumped in, and are truly committed.

Clients point to 43 law firms leading the pack. These are the firms they would not only keep—but will go to the mat to keep if they are forced to choose. Please join me in congratulating the following firms earning this coveted spot:

Alston & Bird
Arnold & Porter
Baker McKenzie
Davis Polk
Faegre Drinker
Foley & Lardner

Gibson Dunn
Greenberg Traurig
Hunton Andrews Kurth
Jones Day
King & Spalding
Kirkland & Ellis
Kramer Levin
Latham & Watkins
Locke Lord
Mayer Brown

McDermott Will & Emery
Morgan Lewis
Ogletree Deakins
Quinn Emanuel
Ropes & Gray

Squire Patton Boggs
Sullivan & Cromwell
Troutman Sanders
Williams & Connolly
Wilson Elser
Wilson Sonsini

A New Kind of Client Service

BTI identified 2 new aspects of client service in the BTI Client Service A- Team 2020 released last December: dealing with complexity and uniformity of service. These 2 new client service attributes are at the top of the current list clients point to as critical today:

Relishes complexity
Acts with uniform levels of understanding and urgency across the team
including individuals who are part of COVID-19 resource centers
Anticipates needs
Moves quickly to meet these upcoming needs
Combines deep understanding of their client’s business risk and legal risk
Brings deep sensitivity to client risk tolerance
Advises and counsels – share clear opinions about what is best
Makes themselves uber-reliable
Are always available
Offers hyper-relevant, specialized knowledge and unique interpretations of the law

Still Time for Law Firms to Win

Plenty of clients are still assessing their panel. You can stay ahead of the trend and make the law firm panel redefinition work for you. Note, this reshuffling of law firm rosters is an informal process – clients are spending more time with the best performers – don’t expect announcements or discussions – it’s just unfolding in front of all of us.

How to Win Coveted Client Attention

Engage in informal and frequent dialogue with your client and share your opinions. You can engage in the best practices to develop clients and business in the COVID 19 era. Deep, probative, and engaging 3rd party client feedback also keeps you ahead of the curve – and on the permanent law firm panel. We are conducting telephone-based client feedback right now and our clients are learning exactly what their clients are concerned about, how it might evolve, priorities, and the issues to stay in front of next – and how to land the new COVID-19 related business.

It may seem like the pandemic will last forever – fortunately, it will not. Engage while client needs are being defined and your client’s need to unravel complex issues is acute. New relationships borne out of extreme change and risk are hard won – but harder to lose once developed. It’s worth every second of time.

Be well and be safe.


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