BTI Report Archives - The BTI Consulting Group

6 Hard-Earned Lessons from Veteran Law Firm CMOs

In the high-stakes world of law firm marketing, hindsight is 20/20. We asked over 150 seasoned law firm Chief Marketing Officers (CMOs) what advice they'd give their younger selves or to a newly minted CMO. Their responses paint a vivid picture of the challenges and triumphs in our unique corner…

Michael RynowecerJuly 24, 2024

The Mad Clientist

Top Searched for BTI Client Service All-Stars 2024 by Name

As of July 15, 2024, we experienced a 72.3% increase in searches in 2024 compared to 2023. More and more clients are looking for superior client service. The BTI Client Service All-Stars site has become the go-to destination for finding and validating the attorneys who clients single out as delivering…

Michael RynowecerJuly 17, 2024

The Mad Clientist

ICYMI: Check out the Latest Insights from The Mad Clientist

Discover the elite in litigation — the law firms who strike the most fear into their competitors. Recently, interest in the BTI Fearsome Foursome has surged, reflecting a growing recognition of their prowess. Learn innovative strategies to justify and implement rate increases in today's competitive legal landscape, where client expectations…

Michael RynowecerJuly 10, 2024

The Mad Clientist

Celebrating the Most Feared in Litigation

For nearly 15 years, top legal decision makers have singled out the law firms they don’t want to see on the other side of the table in litigation. And these days, the most feared law firms in litigation have been on the upswing — as we’ve seen increasing traffic to…

Michael RynowecerJune 26, 2024

The Mad Clientist

5 Ways to Increase Your Rates — No Matter What They are Now

Imagine paying exorbitant hourly rates for legal advice and receiving exactly what you expect — no surprises, no breakthroughs, no game-changing insights. Now imagine this again in a world where 70% of clients want new and breakout ideas to help them. These rates becomes even more mundane. The BTI Consulting…

Michael RynowecerJune 12, 2024

The Mad Clientist

Clients Single Out 296 Attorneys from 148 Firms for The Best Client Service

Only clients can pinpoint the attorneys who are best-of-the-best at client service. We asked them to pinpoint these individuals by name — these are The BTI Client Service All-Stars. This research, the report, and the online directory serve as the gold standard to uncover the best. Used by law firms…

Michael RynowecerJune 5, 2024

The Mad Clientist

11 Best Practices to Make Your Industry Groups Thrive

Virtually every new regulation and court decision brings unique industry-specific impacts. Your ability to bring this insight is the difference between being invited in without competition or being left out of the conversation. And — getting much higher rates. The Most Lucrative Differentiator Understanding your client’s industry is the most…

Michael RynowecerFebruary 21, 2024

The Mad Clientist

Clients Single Out the Law Firms on the Leading Edge: Helping Clients Implement Strategic Change

More than 80% of clients are going through a business transformation. 67% of corporate counsel are playing a mission-critical role in this transformation — and they single out the law firms best suited for this high-value new and novel work. These firms are best at delivering on the all-new expectations…

Michael RynowecerFebruary 14, 2024

The Mad Clientist

6 Reasons Clients Single Out This Year’s BTI Client Service All-Stars

Top legal decision makers point to 6 reasons well beyond super responsiveness and client focus to define the pinnacle of client service — which is exactly where the BTI Client Service All-Stars stand. These 6 reasons are:BTI Client Service All-Stars are sensible, realistic, appropriate, and immediately helpful. Clients can instantly…

Michael RynowecerFebruary 16, 2022