Skip to main content
Tag

Brand Elite

The Mad Clientist

Clients Note Fewer Tech-Savvy Law Firms in 2016

Clients see 11.3% fewer tech-savvy law firms in 2016. This decline contrasts with a 9% increase in law firms using technology as a source of innovation in 2015. Improved use of technology offers clients the sense of a streamlined experience and improved value. Technology can make your client’s life easier.Fewer…
Michael Rynowecer
March 17, 2016
The Mad Clientist

More Law Firms Worth Premium Rates

Corporate counsel see a 16% increase in law firms worth their premium rate. These firms are bucking every trend and convincing clients the value of the counsel delivered dwarfs the price. This year’s increase contrasts with last year’s 15% decrease in premium worthy firms. These firms earning premium-worthy status this…
Michael Rynowecer
March 17, 2016
The Mad Clientist

The 9 Roads to Premium Rates

Brand isn’t about one thing. Your brand is about everything you do. Every action, interaction, the technology your firm uses, the client service your firm provides, or the value a client believes they get from using your firm—these all contribute to the imprint in a client’s mind; an impression which…