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The Mad Clientist

Clients Short Lists Get a Little Longer

By May 6, 2015April 16th, 2020No Comments

Clients’ lists of go-to law firms just got a little longer. This means more law firms will have to fight harder to even be considered for hire for a new matter. As the number of top recommend firms shrinks corporate counsel are considering at least a few new firms to hire. One more sign of the marketing value of developing and investing in relationships as clients consider a longer list of competitors. 

The law firms climbing the Short Listed firm ranks in the just-released BTI Brand Elite 2015 are:

Best of the Best

Faegre Baker Daniels
Gibson, Dunn & Crutcher
Littler Mendelson


Ballard Spahr
Blake, Cassels & Graydon
Fisher & Phillips
Jackson Lewis
Quinn Emanuel Urquhart & Sullivan
Simmons & Simmons

Learn how to secure—and continually defend—the position of core law firm in the new BTI Brand Elite 2015: Client Perceptions of the Best-Branded Law Firms, available now.

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