Clients’ lists of go-to law firms just got a little longer. This means more law firms will have to fight harder to even be considered for hire for a new matter. As the number of top recommend firms shrinks corporate counsel are considering at least a few new firms to hire. One more sign of the marketing value of developing and investing in relationships as clients consider a longer list of competitors.
The law firms climbing the Short Listed firm ranks in the just-released BTI Brand Elite 2015 are:
Best of the Best
Faegre Baker Daniels
Gibson, Dunn & Crutcher
Blake, Cassels & Graydon
Fisher & Phillips
Quinn Emanuel Urquhart & Sullivan
Simmons & Simmons
Learn how to secure—and continually defend—the position of core law firm in the new BTI Brand Elite 2015: Client Perceptions of the Best-Branded Law Firms, available now.