A-Team Archives - The BTI Consulting Group

CMO Mandates Expose Big Bets on Growth

Law firms may seem to move in lockstep. Not so when it comes to growth strategies. CMO mandates prove just how far apart firms really are. These marketing leaders are running point on their firm’s growth bet. Each mandate is a signal about where the firm is today, and where…

BTIConsultingAugust 13, 2025

The Mad Clientist

Client Service Demands Go Chaotic – Confounding All But These 55 Law Firms

Legal complexity isn’t just a fact of life. Add volatility and unpredictable regulatory changes, and you get chaos. It creates jolting changes in client needs and expectations – with no notice. This is no trend. It’s life as a corporate counsel. It’s an evolutionary leap in business and law. It’s…

BTIConsultingAugust 6, 2025

The Mad Clientist

10 Law Firm Behaviors Worth Their Weight in Gold

It’s every attorney’s dream. Tackle complex, high-stakes issues. Help clients unleash success. Solve the thorniest problems. These are all staring clients in the face as you read this. Political volatility injects risk into every client deal and dispute. Client business models are transforming. GenAI is disrupting workflows. Large, midsize, and…

BTIConsultingJuly 30, 2025

The Mad Clientist

Clients Single Out the Law Firms Best at Client Service Performance

Executive Orders. On-again, off-again regulations. 180-degree turns in enforcement. CEO demands. It’s chaotic out there. Only 2 things bring order: problem-solving and exceptional delivery. Otherwise known as elite client service. Think of these firms as the relief valve giving corporate counsel precious breathing room and thinking time. Clients point to…

BTIConsultingJuly 23, 2025

The Mad Clientist

Clients Single Out the BTI Client Service 30 2024 — Law Firms Best at Client Service

It's all organic. Clients — more than 300 of them — identify the law firms best at client service — along the 17 dimensions they say are the most crucial drivers. These legal decision makers single out a firm, rank them, and explain why — with no prompts or suggestions.…

BTIConsultingApril 10, 2024

The Mad Clientist

Why Some Firms Are Still Getting Pummeled on Rates

Rates are soaring. At least for some firms. Not all are giants. Still, other firms continue to suffer a rate pounding as clients look to extract another pound of flesh. In the new Law Firm Leaders Burning Issues survey of more than 250 law firms conducted with my longtime friend…

Michael RynowecerJanuary 31, 2024

The Mad Clientist

Clients Single Out 37 Midsize Law Firms Punching Way Above Their Weight

Clients – of their own volition – point to 37 midsize firms as bringing the same level of confidence and reliability as the big firms. They look to these firms for a wide variety of risky, delicate, and thorny matters – including highly customized advice about reopening and related issues.…

Michael RynowecerMay 6, 2020

The Mad Clientist

43 Law Firms Clients Say are Winning in the COVID-19 World

New law firm rosters are part of the new reality. The pandemic is redefining corporate counsel objectives and in some cases their core role. Top legal decision makers tell us how a few law firms have really stepped it up, jumped in, and are truly committed. Clients point to 43…

Michael RynowecerApril 29, 2020

The Mad Clientist

Law Firms Best at Dealing with Complexity

We could be living a dream come true. Law firms love—and some live for—the sophisticated, complex, high-end work. This is exactly where top legal decision makers tell us their needs are spiking—not just growing—but surging. This tsunami of high-end work brings intellectual challenge, personal reward, and new client service expectations.…

Michael RynowecerDecember 11, 2019

The Mad Clientist

Clients Single Out 61 Law Firms Who Can Cut Through Complexity

Clients have been on the receiving end of a continuous stream of increasingly complex risk and exposures. This stream of complexity is in its 4th year and shows no signs of abating. And, it’s changing what clients want in their law firms.With equal parts tenacity, sheer will, smarts, and intuition—combined…

Michael RynowecerDecember 6, 2017