The Mad Clientist Archives - Page 41 of 85

There’s a Bull Market for Law Firm CMOs

The market is ripe for law firms to up their marketing game.Smaller firms, bigger firms, and global giants are all bringing on new marketing leaders. In the last 6 (or so) months alone, we’ve seen many notable changes in leadership:Baker McKenzie adds long-time pro Wendy Bernero to head client developmentHogan…

Michael RynowecerJuly 11, 2018

The Mad Clientist

New, Classic, Light, and Heavy Summer Reading—All with Lasting Lessons

Summer reading can be a light or a serious read. I recommend a selection from each for summer reading—a light and short and maybe something longer when you are done. My selections include:Leonardo da Vinci by Walter IsaacsonLearn all about creativity and a great mind. See how a genius thinks…

Michael RynowecerJuly 3, 2018

The Mad Clientist

Rainmakers Kicking Big Time Butt: Increase Their Books 4X Others

A typical rainmaker added just over $1 million to their existing book of business since 2015. This increase is way ahead of any industry growth or other market-based phenomena. And it is 4.5 times bigger than the average partner's increased bookings.UnrelentingThis performance comes from one thing—unrelenting focus on clients. They…

Michael RynowecerJune 27, 2018

The Mad Clientist

Where Law Firms Think They’re Great, and Where They Ain’t

The B players outperform the A players.They are hungrier, want to make change and are ready to fight city hall (aka management), if need be. These law firm marketing leaders are focused on blocking and tackling issues such as: client service, client feedback, basic business development skills, client teams, and…

Michael RynowecerJune 20, 2018

The Mad Clientist

BTI Highest Rate Firms 2018

Clients pay the highest rates when they need deep insight, understanding, and unflinching confidence in the ability to deliver. This presumes the firms bring unique knowledge and understanding of the risk. This new report, BTI Highest Rate Firms 2018, singles out the 31 law firms standing above all others for: 1)…

Michael RynowecerJune 13, 2018

The Mad Clientist

Clients Pay Their Highest Rates to These Law Firms–and They Are Worth It

Clients are slimming down the list of firms to whom they pay their highest rate. This can help explain why the top rate hasn’t budged in 3 years—at a lofty $2,000 an hour. And, only 56% of clients say these firms are truly worth it.Clients pay the highest rates when…

Michael RynowecerJune 13, 2018

The Mad Clientist

Complacency Epidemic Hits Law Firms as Growth Returns

Wishes do come true. Legal spending is up. The existential crisis is over. And, urgency is retreating as success is just a little easier to come by. One year of renewed growth is bringing complacency back to law firms.Complacency Makes a ComebackComplacency now stands as the number-one source of insomnia…

Michael RynowecerJune 6, 2018

The Mad Clientist

5 New Trends Point to Big Changes

The ink isn’t quite dry yet on our most current research. But, we see clear signs of subtle change with big impacts. We just finished in-depth interviews with more than 300 top legal decision makers—here is what we are learning:Complex Work is Morphing into Bet-The-Company Work Mid MatterMatters starting out…

Michael RynowecerMay 30, 2018

The Mad Clientist

Best of the Best in 5 Branding Factors and 14 Law Firms Boosting Their Already Strong Brand

Only 1 strategy drives a better brand—making a better direct and indirect client experience in the 9 factors driving brand. This means leveraging strength and intentional branding while minimizing unintentional acts of branding.Once law firms reach the BTI Brand Elite 28—it becomes exponentially harder to improve your brand. But 14…

Michael RynowecerMay 23, 2018

The Mad Clientist

Clients See a Few Law Firms Become Premium Worthy

Clients pay you more when you bring more. They pay you premiums when you bring insight others don’t. Clients face more complex work and a greater quantity of it—making insights all the more valuable.Clients single out 3 more law firms able to bring this premium insight—increasing the number of premium-worthy…

Michael RynowecerMay 23, 2018