The Mad Clientist Archives - Page 41 of 84

9 Differentiators Driving Your Brand, Hirability, and Rates

So many things brand your law firm—some intentional, some not. But, despite the plethora of actions and inactions your firm engages in every day—9 rise to the top. These 9 branding attributes define your hirability, your brand, and your ability to garner premium rates. 9 factors are proven to break through…

Michael RynowecerMay 9, 2018

The Mad Clientist

Brush Up Your Resume, Here Are the Best Jobs in the Future of Law

Every law firm, every company has a tell. New positions at your firm tell the world so much about your strategic intent. You can tell if the firm is bold, passive, locked in the past, or unsure about the future—but everyone will know what story you’re telling with these positions,…

Michael RynowecerMay 2, 2018

The Mad Clientist

Clients have 2 big sources of insomnia. Law firms only cause 1.

Top legal officers are questioning themselves and their strategies. Something they don’t often do. And it’s keeping them up at night. The decision makers are unnerved by their law firms’ behavior—as they are now relying on their outside counsel more than ever before.Almost 30% of corporate counsel are unnerved because…

Michael RynowecerApril 25, 2018

The Mad Clientist

6 Killer Rules to Developing Business

The best business developers play by different rules than everyone else. Some rules come naturally and others are learned. Aspiring rainmakers can learn from the best. BTI isolated rules which serve as guideposts for those who bring in the most business. These are the 6 rules for killer business development.…

Michael RynowecerApril 18, 2018

The Mad Clientist

The Mad Clientist: Shoveling Snow Unlocks Market Feedback for Start Up

Around the age of 8, I started to shovel snow to earn extra money in Lynbrook, NY, a suburb of New York City. I had 2 main competitors: my friend from across the street and another at the end of the block. We each charged $2 to $3 per house,…

Michael RynowecerApril 11, 2018

The Mad Clientist

Legal Marketing Association Annual Conference – New Orleans

The Legal Marketing Association’s annual meeting is always a great conference and a valuable learning experience. BTI Principal, Jennifer Dezso, will be attending and presenting a not to be missed session for firms targeting new business from existing clients. Wednesday, April 11, 3:30 – 4:30 The Best Source of New Work…

Michael RynowecerApril 9, 2018

The Mad Clientist

How BTI Client Service All-Stars Outperform Everyone Else

It’s not just one thing. It’s everything—the total package.The BTI Client Service All-Stars deliver better client service than everyone else. Their secret? They care about all things and everything client facing. For the first time, clients note total client experience as one of the top traits separating a BTI Client…

Michael RynowecerApril 4, 2018

The Mad Clientist

Clients Single Out 326 Attorneys for Superior Client Service

Corporate counsel point to 335 attorneys—by name—who deliver the best client service. These are the BTI Client Service All-Stars 2019. Corporate legal decision makers single out each BTI Client Service All-Star—by name and in an unprompted manner. No attorney or firm can self-nominate, self-refer, nor pay to be included in…

Michael RynowecerMarch 28, 2018

The Mad Clientist

The 17 BTI Business Development Badasses

Business development is turning law firms into hawks and doves. The hawks seek out the clients they want. They invest more time and thought into winning and have a strict go/no go policy for RFPs. The hawks show up more prepared than anyone one else and way more than clients…

Michael RynowecerMarch 21, 2018

The Mad Clientist

Marketing Budgets per Attorney Jump Nearly 11%

Budgets may not be going up as a percentage of revenue, but per capita spending is. CMOs have been both clever and skilled in managing their budgets. Overall, increases in revenue are slightly outpacing increases in attorney headcount. Most CMOs have been able to keep their budgets untouched. This means…

Michael RynowecerMarch 14, 2018