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The Mad Clientist

The 94 Law Firms Clients Recommend Most

By August 1, 2018April 16th, 2020No Comments

Top legal decision makers have a time-honored code—they will recommend the law firms doing a much better job than anyone else. Even the most contentious competitors will share these recommendations for one simple reason—each one knows they could easily face a high-cost-of-failure circumstance—and want to know what the best options are. Their best and most reliable source of this law firm intelligence is the unprompted recommendation from a peer.

The peer-to-peer recommendation is serious business. Every recommendation is a personal statement about the type of provider—the commitment, service, quality, and demeanor—you are willing to entrust to a peer—from whom they would expect the same. We discuss this in more detail here. 

Why Recommendations Matter—Big Time

Your law firm’s recommendation rate—how often your clients recommend you to their peers in an unprompted manner—is one of the most powerful indicators of future growth potential and sustainable business development. More than half of corporate legal decision makers will hire a law firm based on a single, unprompted recommendation from a peer.

Only 15% of the law firms serving large clients earn this coveted recommendation. Please join us in congratulating the 5 law firms earning the absolute most unprompted recommendations:

In addition, please congratulate the following 10 firms who garner more unprompted recommendations than all other firms except the 5 above:

You can learn who the remaining 79 most recommended firms are by downloading our complimentary report BTI Most Recommended Law Firms: The Law firms Legal Decision Makers Recommend 2018.

Earning recommendations is no passing honor. Recommendation rates are one of the most powerful indicators of future growth potential—clients think highly of you—a real advantage when pitching or quietly developing business with your best clients. Learn about the drivers behind recommendations and why they are so powerful in our no-cost report or here.

Good luck.


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