Skip to main content
search
All Posts By

Michael Rynowecer

The Mad Clientist

Leap. Duck. Swerve.

Many of us spend our Sunday afternoons at this time of year marveling at the deft tactical maneuvers and well-timed evasions of our favorite receivers and running backs. Running head on into a fray of beefy opponents intent on squashing any efforts at forward progress, these players display agility and…
Michael Rynowecer
October 18, 2011
The Mad Clientist

Marketing: The Magic Pill?

2011 marketing budgets get a boost at law firms of all sizes, enjoying bumps of 5.3% and 4.2% at AmLaw 100 and 200 firms, respectively. Small and mid-sized firms get their fair share as well, with marketing dollars rising 4.3%, on average, since 2010. As law firm leaders come to…
Michael Rynowecer
August 8, 2011
The Mad Clientist

Clients Audit the Big 4 – 60% of Clients Happy

All too often, people—executives, job hunters, the media and, yes, auditors themselves— collectively refer to the Big 4 as a single entity. Together, they dominate the big firm CPA world, their individual brands subsumed by their reputation as a whole. Yet, like the superhero team The Fantastic Four, each individual…
Michael Rynowecer
May 24, 2011
The Mad Clientist

A Pebble, a Boulder and a Pile of Feathers

Growth in today’s stagnant market demands new thinking, integrated efforts—and, perhaps, a wholly novel approach to relating to clients. Picture the tranquility of a pond of thick, oozy mud. Toss in a small gray pebble and you will see it enveloped immediately, its tiny impression disappearing completely in a moment’s…
Michael Rynowecer
January 25, 2011