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Michael Rynowecer

The Mad Clientist

Clients Isolate 9 Core Brand Factors

BTI research with more than 13,000 C-level executives isolates 9 core branding factors impacting differentiation and hirability. These factors fit into 3 categories: 1. Client's Choice, including:  Client recommendations Being included on client short lists  2. Premium Value, including: Delivering premium value 
Michael Rynowecer
April 29, 2013
The Mad Clientist

Magna Quis

Even the all-powerful Pointing has no control over the situation. Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar.…
Michael Rynowecer
March 21, 2013
The Mad Clientist

Client Service Leaders Boxing Out the Competition

Law firms whose clients see them as being best in client service enjoy: ♦  30% higher profitability ♦  7% rate premiums across all staff levels ♦  35% higher client retention Despite these convincing numbers, few attorneys truly shine for their dedication to client service delivery. In BTI’s much anticipated release of The BTI…
Michael Rynowecer
February 27, 2013
The Mad Clientist

Portit mollis

Nullam ornare, sem in malesuada sagittis, quam sapien ornare massa, id pulvinar quam augue vel orci. Praesent leo orci, cursus ac malesuada et, sollicitudin eu erat. Pellentesque ornare mi vitae sem consequat ac bibendum neque adipiscing. Donec tellus nunc, tincidunt sed faucibus a, mattis eget purus. (more…)
Michael Rynowecer
February 22, 2013