Michael Rynowecer, Author at The BTI Consulting Group

48.1% Replace Primary Law Firm—Clients Expand Law Firm Rosters

The world’s largest companies added 8 new law firms to their rosters in 2012. The typical large company uses 54 law firms, up from 46 in 2011. The additional law firms are a poignant reminder of the hyper-competitive nature of the legal market. With only 1.8% growth in outside counsel…

Michael RynowecerJune 11, 2013

The Mad Clientist

Value Trumps Cost Control as Corporate Counsel’s Top Goal—Corporate Counsel’s 7-Year Itch

For each of the 6 years prior to 2013, corporate counsel’s top goal was to control legal costs. The 7-year itch struck in 2013—cost control dropped to number 2. The number of corporate counsel who now see delivering value as their top goal soared to 31.8% from 18.7% last year.…

Michael RynowecerJune 5, 2013

The Mad Clientist

Clients Isolate 9 Core Brand Factors

BTI research with more than 13,000 C-level executives isolates 9 core branding factors impacting differentiation and hirability. These factors fit into 3 categories: 1. Client's Choice, including: Client recommendations Being included on client short lists 2. Premium Value, including: Delivering premium value

Michael RynowecerApril 29, 2013

The Mad Clientist

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Michael RynowecerApril 21, 2013

The Mad Clientist

Marketing (Mis) Alignment: Close the Gap Between Marketing and Law Firm Leadership

Marketing speaks a different language than law firm leadership. Today's session at the ALA Annual Conference highlighted how core thinking differs between marketing and business development and law firm leadership, and provided lessons on closing the gap to boost performance. Using the results of brand-new joint research between members of…

Michael RynowecerApril 16, 2013

The Mad Clientist

Leveraging Big 4 Consulting Best Practices to Bolster Your Business Development Strategies

Closing out the 2013 LMA Annual Conference to a packed room yesterday, panelists from Deloitte Services LLP, Ernst & Young and Thomson Reuters Elite discussed what legal marketers and business developers can learn from their colleagues in consulting, and what they see for the future of professional services marketing and…

Michael RynowecerApril 11, 2013

The Mad Clientist

Law360 Quotes BTI CEO Rynowecer on Budgets and Budget Overruns

5 Surefire Ways to Lose a Client (A Law360 except by Keith Goldberg) Law360, New York (March 27, 2013, 8:19 PM ET) -- While losing a high-stakes case might sour a lawyer's relationship with a client, plenty of other missteps can prove far more deadly, attorneys tell Law360. Clients are…

Michael RynowecerMarch 28, 2013

The Mad Clientist

Forest Path

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Michael RynowecerMarch 23, 2013

The Mad Clientist

Magna Quis

Even the all-powerful Pointing has no control over the situation. Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar.…

Michael RynowecerMarch 21, 2013

The Mad Clientist

Client Service Leaders Boxing Out the Competition

Law firms whose clients see them as being best in client service enjoy: ♦ 30% higher profitability ♦ 7% rate premiums across all staff levels ♦ 35% higher client retention Despite these convincing numbers, few attorneys truly shine for their dedication to client service delivery. In BTI’s much anticipated release of The BTI…

Michael RynowecerFebruary 27, 2013