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Michael Rynowecer

The Mad Clientist

Clients Audit the Big 4 – 60% of Clients Happy

All too often, people—executives, job hunters, the media and, yes, auditors themselves— collectively refer to the Big 4 as a single entity. Together, they dominate the big firm CPA world, their individual brands subsumed by their reputation as a whole. Yet, like the superhero team The Fantastic Four, each individual…
Michael Rynowecer
May 24, 2011
The Mad Clientist

A Pebble, a Boulder and a Pile of Feathers

Growth in today’s stagnant market demands new thinking, integrated efforts—and, perhaps, a wholly novel approach to relating to clients. Picture the tranquility of a pond of thick, oozy mud. Toss in a small gray pebble and you will see it enveloped immediately, its tiny impression disappearing completely in a moment’s…
Michael Rynowecer
January 25, 2011
The Mad Clientist

A Whac-A-Mole Market?

Practice area trends of 2010 and 2011 have been anything but expected. Contrary to historical ebbs and flows, such as litigation spikes in downturns, today’s legal market is bucking the trend. In everything from corporate work to bet-the-company litigation, periods of growth and decline are sporadic, short-lived and, at times,…
Michael Rynowecer
October 12, 2010