Michael Rynowecer, Author at The BTI Consulting Group

6 Secrets to Becoming an All-Star

You may think you have what it takes to be a Client Service All-Star, but clients—the only true judge of client service excellence—are the gatekeepers to this exclusive list. Each year, BTI interviews more than 300 corporate counsel to identify the individual attorneys best at delivering superior client service. Clients…

Michael RynowecerFebruary 12, 2014

The Mad Clientist

330 Attorneys Set New Standard for Client Service: BTI Client Service All-Stars 2014

330 innovative attorneys are leveraging market changes to stand out with corporate counsel and deliver superior client service. Corporate counsel distinguish these attorneys as the BTI Client Service All-Stars. This elite group of standout attorneys—identified solely through unprompted client feedback—are recognized as delivering the absolute best client service. BTI’s 13th…

Michael RynowecerFebruary 3, 2014

The Mad Clientist

The 3 Rules of the 80 Percenters

The typical firm wins just 1 out of 3 RFPs or pitches they participate in; a less than inspiring 31%. When it comes to RFP and pitch win rates, the playing field is divided. On the low end of the scale is a group of firms with win rates hovering…

Michael RynowecerJanuary 29, 2014

The Mad Clientist

Law Firms Say Flat Market No Longer Biggest Growth Obstacle

Let the change begin. Since 2009, law firm marketing leaders have attributed slow growth to market forces. No longer. At the end of 2013, law firm marketing leaders have stared down—and accepted—the flat legal market. Market conditions and competitors’ strategies are outside the control and influence of law firm marketing…

Michael RynowecerJanuary 23, 2014

The Mad Clientist

Global Law Firms Change Their Stripes

Global law firms have found a new way to compete. Large, US-based law firms have spent the last 5 to 7 years building out their global networks. As the race to go global accelerated, establishing a global infrastructure took priority over client service; leaving the door open for other firms…

Michael RynowecerJanuary 14, 2014

The Mad Clientist

The 11-Minute Resolution

In the New Year, resolve to use 11 minutes a day to seriously understand your top clients. The operative word being seriously. Demonstrating the deepest understanding of your clients’ business is a proven method to win new work and increase client retention. Yet too often we get caught up in…

Michael RynowecerJanuary 8, 2014

The Mad Clientist

BTI Market Outlook and Client Service Review 2014 Webinar

Opportunities knock as 2014 unfolds. Join BTI as we discuss new opportunities and how client service leaders are upping their game. We will dissect the market in rich, robust detail—so you can pinpoint the opportunities best for you and your firm. We’ll delve into powerful findings from more than 300…

Michael RynowecerJanuary 6, 2014

The Mad Clientist

BTI’s Holiday Wishes 2013

We send you our warmest wishes for the happiest of holidays.

Michael RynowecerDecember 20, 2013

The Mad Clientist

13 Striking Opportunities for 2014

Silver linings are often lost in the headwinds of difficult market conditions. BTI’s in-depth interviews with more than 300 corporate counsel ferret out the opportunities offering rays of sunshine—and new business. The 13 best opportunities to drive growth in 2014 include: Corporate counsel expect litigation matters to surge by 62%…

Michael RynowecerDecember 16, 2013

The Mad Clientist

Law Firms Build Serious Marketing and Biz Dev Muscle

Lip service is over. Law firms are building marketing and business development muscle to drive market gains—and partners show their support by voting with their wallets. Law firms steadily boosted their investment in marketing and business development since 2010. Budgets at the 100 largest firms experienced a compound annual growth…

Michael RynowecerDecember 2, 2013