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Michael Rynowecer

The Mad Clientist

13 Striking Opportunities for 2014

Silver linings are often lost in the headwinds of difficult market conditions. BTI’s in-depth interviews with more than 300 corporate counsel ferret out the opportunities offering rays of sunshine—and new business. The 13 best opportunities to drive growth in 2014 include: Corporate counsel expect litigation matters to surge by 62%…
Michael Rynowecer
December 16, 2013
The Mad Clientist

Law Firms Build Serious Marketing and Biz Dev Muscle

Lip service is over. Law firms are building marketing and business development muscle to drive market gains—and partners show their support by voting with their wallets. Law firms steadily boosted their investment in marketing and business development since 2010. Budgets at the 100 largest firms experienced a compound annual growth…
Michael Rynowecer
December 2, 2013
The Mad Clientist

BTI Breakfast Briefing for Law Firms

Due to extraordinary demand—BTI returns to the Harvard Club of New York City ready to present the most compelling insights into: Where the market is headed—hint: you may find a few pleasant surprises How law firms are stacking up to client expectations What CMOs are doing with their spending and…
Michael Rynowecer
October 11, 2013
The Mad Clientist

US Legal Spending Soars: Growth at 7%

US spending by global companies is soaring—and 75% of their US law firm hires are outside the Am Law 50. Global company spending now accounts for 40% of US corporate legal spending, up from 30% in 2010. We find global companies are more active in developing markets, building sales channels,…
Michael Rynowecer
October 3, 2013