Skip to main content

It just doesn’t matter.

Next normal. Old normal. Client recommendations sit at the epicenter of law firm hiring and recurring business.

Virtually every top legal decision maker looks to peer recommendations when first thinking of hiring a new law firm. Up to 64% of these decision makers hires the first firm recommended — even if this firm is recommended just once — hence the power of the unprompted recommendation.

The peer-to-peer recommendation is serious business. Every recommendation is a personal statement about the type of provider — the commitment, service, quality, and demeanor — you are willing to endorse to a peer, from whom they would expect the same.

Superior client service is consistently the leading driver of law firm recommendations by General Counsel. Superior service accounts for nearly 4 times more recommendations (75%) than any other single factor.

Overall, top legal decision makers recommend 140 law firms out of the 650 or so competing for business at larger companies. Here are the details:

The 11 Law Firms Most Recommended by Top Legal Decision Makers

We congratulate this exclusive group of 11 law firms. These firms stand out above all others — gaining more unprompted recommendations from legal decision makers than other law firms. These firms exceed client expectations consistently and demonstrate deep business understanding.

Arnold & Porter
King & Spalding
DLA Piper
Latham & Watkins
Eversheds Sutherland
Foley & Lardner
McDermott Will & Emery
Gibson Dunn
Jones Day

The 21 Law Firms Highly Recommended by Top Legal Decision Makers


Baker Botts
K&L Gates
Baker McKenzie
Norton Rose Fulbright
Ogletree Deakins
Duane Morris
Ropes & Gray
Seyfarth Shaw
Hall Render
Sheppard Mullin
Hogan Lovells
Simpson Thacher
Holland & Knight
Wilson Sonsini
Jackson Lewis

You can see all the remaining 108 law firms clients recommend and why here. You can also download a copy of the report
The BTI Most Recommended Law Firms 2021: The Firms Top Legal Decision Makers Recommend Above All Others.

Congratulations to these firms on earning the hardest of recommendations in the hardest of times.

Be well –


The Mad Clientist

(Based on more than 350 interviews with top legal decision makers conducted between April 3, 2020 and June 17, 2021.)

See the firms and download the report here

News and Events

BTI Client Service A-Team 2021:
Survey of Law Firm Client Service Performance
Order Today
BTI Litigation Outlook 2021:
The Pandemic-Led Market, Just Released
Order Today
BTI Market Outlook and Client Service Review 2021 Webinar
Watch Now