The Mad Clientist - The BTI Consulting Group

Shoddy Law Firm Work Doubles

Shoddy work is driving clients crazy. And, it is driving twice as many clients crazy—in fact, 22% in 2017, up from 11% the previous year. Most of this sub-par work is unintentional. Certain law firms don’t even know they are missing the mark. What’s worse—clients simply let these firms fade away…

Michael RynowecerFebruary 14, 2018

The Mad Clientist

11 Trends Reshaping Law Firm Marketing and BD

Law firm CMOs are pushing change forward. Go-to-market strategies are starting to diverge. Law firm focus on client development is becoming more widespread. Twice as many CMOs think social media is overrated—as opposed to underrated—while the majority of CMOs are starting to use more targeted marketing tactics in attracting clients…

Michael RynowecerFebruary 7, 2018

The Mad Clientist

The Ideal Client Mix

Looking at your client relationships along the dimensions of Client Attractiveness and Money allows you to easily see which clients create better opportunities and have a stronger financial impact.Jennifer Dezso, BTI Principal, walks you through the steps you can take to assess and create your ideal mix of clients.You can…

Michael RynowecerFebruary 2, 2018

The Mad Clientist

What Law Firm CMOs Love and Hate about Their Jobs

Law firm CMOs are basically split—45% are happy and fully engaged. This leaves more than half who are not.At 35%—the biggest segment of CMOs rate their jobs an 8 of 10. It’s good, they like it—but does not cross the line into thrilled, awesome, or fully engaged.Another 20% put their…

Michael RynowecerJanuary 31, 2018

The Mad Clientist

Only 4 Years Until AI Hits Big Time

Review your plans, make your decisions, and mark your calendars.Clients have a schedule for when the future will arrive. Top legal decision makers see AI making an impact in 3.96 years. The outlook for how law firms develop and implement AI may be up in the air – but client…

Michael RynowecerJanuary 24, 2018

The Mad Clientist

And the Winner of Best Strategy Is…

Law firms love to measure the growth. Not so much for market share.Market share gains or losses tell you how much business and the extent of clients you gained or lost versus other firms. You can add a whole new dimension to your strategic performance by looking at profits at…

Michael RynowecerJanuary 17, 2018

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Shoddy Law Firm Work Doubles

11 Trends Reshaping Law Firm Marketing and BD

The Ideal Client Mix

What Law Firm CMOs Love and Hate about Their Jobs

Only 4 Years Until AI Hits Big Time

And the Winner of Best Strategy Is…