The Mad Clientist - The BTI Consulting Group

The Lost Secrets Behind Latham and Kirkland’s Success

There is more to this story than meets the eye. Latham’s largest clients use an average of 21 of the firm’s offices. This doesn’t happen by accident. Kirkland didn’t close almost 10 deals a week last year through luck. The success of these firms is based on foundational skills, strong…

Michael RynowecerMarch 13, 2019

The Mad Clientist

7 Ways BTI Business Development Badasses Are Different

Attitude and behavior win you BTI Business Develop Badass status. It’s not only what you do, it’s how you do it—specifically. BTI research reveals 7 key differences between the BTI Development Badass (BDB) firms and everyone else.1. Advance Notice of the PitchKnowing the pitch is coming before everyone else is…

Michael RynowecerMarch 6, 2019

The Mad Clientist

The 18 BTI Business Development Badasses

A pitch is as much a mind game as it is a team sport. You go in focusing on your potential client. But there are always competitors. Some of these competitors are worrisome and others are not. Then, you catch wind you are up against a BTI Business Development Badass—the…

Michael RynowecerFebruary 27, 2019

The Mad Clientist

22% of GCs Unloved: Out of the Loop

“I’m the last to know and have to drive this thing to close. I don’t get all the facts, and everyone is waiting for me. It’s ass backwards.” VP and GC, Large Telecom Company. The attorney able to show this GC how to change the dynamics and drive the results…

Michael RynowecerFebruary 20, 2019

The Mad Clientist

98% of CMOs Would Do It All Again

Successful CMOs know how to navigate the people and culture of their firm. They know what experience counts and what’s worth caring about. The most successful CMOs have 7 lessons they wish they had known earlier. What Advice Would You Give Yourself When You Were Just Starting Out?We asked more…

Michael RynowecerFebruary 13, 2019

The Mad Clientist

13 Words to Grow Your Law Firm

Pick a word. Not just any word—a meaty, provocative word. Select the kind of word proven to evoke new thinking and gain new perspective. Think about your word every day for at least 30 days. Then think about using these words to drive improved performance. Here are 13 The Mad…

Michael RynowecerFebruary 6, 2019

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The Lost Secrets Behind Latham and Kirkland’s Success

7 Ways BTI Business Development Badasses Are Different

The 18 BTI Business Development Badasses

22% of GCs Unloved: Out of the Loop

98% of CMOs Would Do It All Again

13 Words to Grow Your Law Firm