Skip to main content
search
Fill out my online form.
The compelling legal industry pulse delivered weekly to your inbox.
Powerful, data driven insights & actionable key takeaways—helping you and your firm boost performance.
Latest Insights
Skadden Reclaims Best Brand: 18 Firms Move Up in New BTI Brand Elite The Mad Clientist

Skadden Reclaims Best Brand: 18 Firms Move Up in New BTI Brand Elite

Skadden reclaims its position as the best-branded law firm. Benefiting directly from the increased complexity and uncertainty clients face—clients rank Skadden as the firm to turn to in bet-the-company situations more than any other firm. Fully 18 firms in the 28 Brand Elite firm improved their brand over last year.…
Michael Rynowecer
May 15, 2019
BTI Brand Elite 2019: Client Perceptions of the Best-Branded Law Firms The Mad Clientist

BTI Brand Elite 2019: Client Perceptions of the Best-Branded Law Firms

In the eyes of clients, law firms are rarely distinguished because of practice-specific expertise. With a few notable exceptions, corporate counsel assess and differentiate firms on less tangible, more subjective qualities. These intangibles are how law firms are branded in the eyes of clients. BTI Brand Elite 2019 ranks the law firms…
Michael Rynowecer
May 6, 2019
Benchmarking Law Firm Marketing and Business Development Budgets and Staffing The Mad Clientist

Benchmarking Law Firm Marketing and Business Development Budgets and Staffing

Understand the on-going dynamic of law firms’ investment in Marketing and Business Development. Garnered from more than 130 interviews with leading marketing executives across a diverse range of firms, the report's compelling analysis points to successful strategies in response to a changing market. Details include overall market trends along with…
Michael Rynowecer
April 24, 2019