Separating signal from the noise drives success. And this is exactly what top legal decision makers are encountering right now. Clients are sorting out: Streams of new information Scientific and unscientific opinions Evolving regulatory frameworks Potential new variants New workforce demands New and recurring questions from management All this in…

It's instinctive. Clients (and potential clients) thinking about hiring you search the internet for your firm by name. They may want to browse, look for ideas, or just get their head in the game. A named search is a proxy for your brand’s reach and strength. We analyzed the relative…

You’ll find 60 words in the typical sentence written in the 1500s. This word count gradually drifted down to 21 in 1850 or so. It dropped to 19 words in 2000. And the trend continues to this very day — where we are at 16 words on average. It’s a…